Brandwave

How popular isGoogle Skillshop?

In October 2026, people searched for Google Skillshop by name about 115,000 times worldwide, a 13.4% increase from the previous year. These searches made up 30.3% of all global digital marketing course searches, placing Google Skillshop second out of ten brands. When we asked both ChatGPT and Google AI Overviews about digital marketing courses, Google Skillshop appeared in three of the five answers and was the second most recommended of the ten.

Search and AI answers in October 2026

Google Skillshop is the second most searched of 10 competitors and the second most recommended in the AI answers we collected.

  1. HubSpot AcademyShare of searches 35.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Google SkillshopShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Google Digital GarageShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Meta BlueprintShare of searches 8.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. CXLShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top digital marketing courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Skillshop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Skillshop is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot Academy1st
  2. Google Skillshop2nd
  3. Semrush Academy3rd
  4. Meta Blueprint4th
  5. Digital Marketing Institute5th
  6. Google Digital Garage–
  7. CXL–
  8. Reforge–
  9. DigitalMarketer–
  10. Growth Tribe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot Academy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Skillshop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meta Blueprint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Marketing Institute1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Digital Garage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reforge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigitalMarketer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Growth Tribe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital marketing courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.

Sites the answers about digital marketing courses cited

22 sites

  1. academy.hubspot.com, cited in 5 of 5 answers

  2. classcentral.com, cited in 3 of 5 answers

  3. coursera.org, cited in 3 of 5 answers

  4. semrush.com, cited in 2 of 5 answers

  5. skillshop.withgoogle.com, cited in 2 of 5 answers

  6. reddit.com, cited in 2 of 5 answers

  7. grow.google, cited in 2 of 5 answers

  8. uclaextension.edu, cited in 2 of 5 answers

  9. facebook.com, cited in 1 of 5 answers

  10. udacity.com, cited in 1 of 5 answers

  11. onlinecourseing.com, cited in 1 of 5 answers

  12. stuartkerrs.com, cited in 1 of 5 answers

How often do people search for Google Skillshop compared with other digital marketing courses worldwide?

Google Skillshop against digital marketing courses worldwide, by month

Share of searches by month for HubSpot Academy, Google Skillshop, Google Digital Garage, Meta Blueprint, CXL, Reforge, Semrush Academy. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpot AcademyGoogle SkillshopGoogle Digital GarageMeta BlueprintCXLReforgeSemrush AcademyDigital Marketing InstituteDigitalMarketerGrowth Tribe
Nov 202526.8%24.6%22.1%8.1%6.8%6.6%2%2.4%0.39%0.32%
Dec 202523.9%26.7%23.9%7.2%6.1%7.2%2.1%2.1%0.42%0.26%
Jan 202625.7%31.3%21%6.3%5.4%6.3%1.5%1.9%0.36%0.25%
Feb 202630.7%25%20.6%7.5%5.3%6.2%1.8%2.3%0.36%0.23%
Mar 202627.3%27.2%22.3%6.7%4.8%6.7%2%2.5%0.32%0.2%
Apr 202627.8%27.7%22.7%6.8%4.8%5.6%2%2%0.33%0.18%
May 202630.6%26%20.5%7.5%5.3%5%1.8%2.7%0.36%0.16%
Jun 202632%27.1%17.5%7.8%5.5%5.3%1.9%2.3%0.31%0.17%
Jul 202632.4%29.5%14.5%7.9%4.6%4.4%1.9%4.4%0.26%0.14%
Aug 202634%31.1%12.5%8.4%4.7%4.6%1.7%2.5%0.39%0.12%
Sep 202632%33.2%11.7%7.9%5.4%5.3%2.3%1.6%0.45%0.14%
Oct 202635.7%30.3%8.7%8.7%7.3%4.8%2.1%1.7%0.5%0.16%

  1. 1.HubSpot Academy

    35.7%

    Moved from 2nd to 1st. 135K estimated branded searches, 0% vs prior month. Share +3.6 points.

  2. 2.Google Skillshop

    30.3%

    Moved from 1st to 2nd. 115K estimated branded searches, -18.2% vs prior month. Share -3 points.

  3. 3.Google Digital Garage

    8.7%

    Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -3 points.

  4. 4.Meta Blueprint

    8.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.CXL

    7.3%

    Held 5th. 27.5K estimated branded searches, +21.2% vs prior month. Share +1.9 points.

  6. 6.Reforge

    4.8%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  7. 7.Semrush Academy

    2.1%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Digital Marketing Institute

    1.7%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.DigitalMarketer

    0.5%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Growth Tribe

    0.16%

    Held 10th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Skillshop and its closest rivals

Every comparison with Google Skillshop

9 comparisons

How has branded search demand for Google Skillshop changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Google Skillshop worldwide rose from 101K to 115K.
  • Across the 12 months ending October 2026, Google Skillshop’s share of searches among digital marketing courses worldwide increased from 24.6% to 30.3%.
  • Across the 12 months ending October 2026, Google Skillshop’s share of searches among digital marketing courses worldwide peaked at 33.2% in September 2026 and was lowest at 24.6% in November 2025.

How did search popularity change for digital marketing courses worldwide in October 2026?

6 changes

  1. In October 2026, HubSpot Academy overtook Google Skillshop to become the leader among digital marketing courses worldwide, with 35.7% of the searches.

  2. In October 2026, CXL gained share of searches among digital marketing courses worldwide, from 5.4% to 7.3%.

  3. In October 2026, Meta Blueprint gained share of searches among digital marketing courses worldwide, from 7.9% to 8.7%.

  4. In October 2026, Google Digital Garage lost share of searches among digital marketing courses worldwide, from 11.7% to 8.7%.

  5. In October 2026, Google Skillshop lost share of searches among digital marketing courses worldwide, from 33.2% to 30.3%.

  6. Estimated monthly branded searches for DigitalMarketer worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in October 2026.

How are Google Skillshop’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Skillshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google skillshop
  • skillshop

How the Brand Demand Index is measured

Who owns Google Skillshop?

Google Skillshop is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Digital Garage, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Pub/Sub, Google Rich Results Test, Google Search Console, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google UX Design Certificate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, OSV-Scanner, reCAPTCHA, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Skillshop? To request corrections or removal please contact us via our support page and we will be happy to assist.

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