Digital marketing courses:Which are most popular?

Name: Digital marketing courses: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, HubSpot Academy was the most searched digital marketing course brand worldwide, accounting for 35.7% of all searches among the ten brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, HubSpot Academy showed up in every answer. HubSpot Academy was recommended most often, coming first in all four responses that gave a list.

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Top digital marketing courses in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, HubSpot Academy appeared every time. HubSpot Academy was recommended most often, coming first in all four answers that gave a list. Google Skillshop was second, and Semrush Academy was third. Google Digital Garage, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
HubSpot Academy	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Google Skillshop	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Semrush Academy	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Meta Blueprint	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Digital Marketing Institute	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Google Digital Garage	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
CXL	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Reforge	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
DigitalMarketer	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Growth Tribe	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

HubSpot Academy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Skillshop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Semrush Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meta Blueprint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Digital Marketing Institute1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Google Digital Garage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reforge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DigitalMarketer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Growth Tribe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital marketing courses

5 answers

Asked ChatGPT
“Which digital marketing course should I take?”
1. 1HubSpot Academy
Asked ChatGPT
“What are the best digital marketing courses?”
Asked ChatGPT
“What's the best free digital marketing certification?”
Searched Google, AI Overview
“digital marketing course”
1. 1HubSpot Academy
2. 2Google Skillshop
Searched Google, AI Overview
“digital marketing certification”
1. 1HubSpot Academy
2. 2Digital Marketing Institute

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.

Sites the answers about digital marketing courses cited

22 sites

academy.hubspot.com, cited in 5 of 5 answers
- View course
- Explore HubSpot Academy
classcentral.com, cited in 3 of 5 answers
- 7 Best Digital Marketing Courses in 2026: From Free Basics to Paid Bootcamps
- [2026] 280+ Free Digital Marketing Certificates & Badges
coursera.org, cited in 3 of 5 answers
- Which Digital Marketing Professional Certificate Is Best for You? Google vs. Meta vs. Adobe
- View course
semrush.com, cited in 2 of 5 answers
- Explore Semrush Academy
skillshop.withgoogle.com, cited in 2 of 5 answers
- Explore Google Skillshop
reddit.com, cited in 2 of 5 answers
- What's the best free digital marketing courses?? : r/DigitalMarketing
- Are Digital Marketing Certifications Worth it? : r/DigitalMarketing - Reddit
grow.google, cited in 2 of 5 answers
- Launch a Digital Marketing Career | Get Job-Ready | Google
uclaextension.edu, cited in 2 of 5 answers
- Digital Marketing Course - UCLA Extension
- Marketing with Concentration in Digital Marketing Certificate Program | UCLA Extension
facebook.com, cited in 1 of 5 answers
- Explore Meta Blueprint
udacity.com, cited in 1 of 5 answers
- Explore Udacity
onlinecourseing.com, cited in 1 of 5 answers
- 6 Best Digital Marketing Courses in 2026 (Free & Paid)
stuartkerrs.com, cited in 1 of 5 answers
- Best Digital Marketing Courses in 2026: Top Certifications

Which digital marketing courses do people search for most?

This chart shows how often people search Google for each digital marketing course brand by name. Each line represents a brand's share of searches for all ten digital marketing course brands we track, month by month, from English-language searches worldwide.

Share of searches among digital marketing courses worldwide, by month

Month	HubSpot Academy	Google Skillshop	Google Digital Garage	Meta Blueprint	CXL	Reforge	Semrush Academy	Digital Marketing Institute	DigitalMarketer	Growth Tribe
Nov 2025	26.8%	24.6%	22.1%	8.1%	6.8%	6.6%	2%	2.4%	0.39%	0.32%
Dec 2025	23.9%	26.7%	23.9%	7.2%	6.1%	7.2%	2.1%	2.1%	0.42%	0.26%
Jan 2026	25.7%	31.3%	21%	6.3%	5.4%	6.3%	1.5%	1.9%	0.36%	0.25%
Feb 2026	30.7%	25%	20.6%	7.5%	5.3%	6.2%	1.8%	2.3%	0.36%	0.23%
Mar 2026	27.3%	27.2%	22.3%	6.7%	4.8%	6.7%	2%	2.5%	0.32%	0.2%
Apr 2026	27.8%	27.7%	22.7%	6.8%	4.8%	5.6%	2%	2%	0.33%	0.18%
May 2026	30.6%	26%	20.5%	7.5%	5.3%	5%	1.8%	2.7%	0.36%	0.16%
Jun 2026	32%	27.1%	17.5%	7.8%	5.5%	5.3%	1.9%	2.3%	0.31%	0.17%
Jul 2026	32.4%	29.5%	14.5%	7.9%	4.6%	4.4%	1.9%	4.4%	0.26%	0.14%
Aug 2026	34%	31.1%	12.5%	8.4%	4.7%	4.6%	1.7%	2.5%	0.39%	0.12%
Sep 2026	32%	33.2%	11.7%	7.9%	5.4%	5.3%	2.3%	1.6%	0.45%	0.14%
Oct 2026	35.7%	30.3%	8.7%	8.7%	7.3%	4.8%	2.1%	1.7%	0.5%	0.16%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	HubSpot Academy HubSpot	35.7%	135K	0%	+3.6 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Google Skillshop Google	30.3%	115K	-18.2%	-3 pointsmoved from 1st to 2nd
3, held 3rd	Google Digital Garage Google	8.7%	33.1K	-33.1%	-3 points
4, held 4th	Meta Blueprint Meta	8.7%	33.1K	0%	+0.9 points
5, held 5th	CXL	7.3%	27.5K	+21.2%	+1.9 points
6, held 6th	Reforge	4.8%	18.1K	-18.5%	-0.5 points
7, held 7th	Semrush Academy Semrush	2.1%	8.1K	-18.2%	-0.2 points
8, held 8th	Digital Marketing Institute	1.7%	6.6K	0%	+0.2 points
9, held 9th	DigitalMarketer	0.5%	1.9K	0%	+0.1 points
10, held 10th	Growth Tribe	0.16%	590	0%	0 points

1.HubSpot Academy
35.7%
Moved from 2nd to 1st. 135K estimated branded searches, 0% vs prior month. Share +3.6 points.
2.Google Skillshop
30.3%
Moved from 1st to 2nd. 115K estimated branded searches, -18.2% vs prior month. Share -3 points.
3.Google Digital Garage
8.7%
Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -3 points.
4.Meta Blueprint
8.7%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.CXL
7.3%
Held 5th. 27.5K estimated branded searches, +21.2% vs prior month. Share +1.9 points.
6.Reforge
4.8%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
7.Semrush Academy
2.1%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.Digital Marketing Institute
1.7%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.DigitalMarketer
0.5%
Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.Growth Tribe
0.16%
Held 10th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among digital marketing courses worldwide?

10 brands

In October 2026, HubSpot Academy was the most searched among digital marketing course brands worldwide, with an estimated 135K branded searches, 35.7% of all searches for the ten tracked by the Brandwave Brand Demand Index. Google Skillshop is in 2nd place, 5.4 percentage points behind at 30.3%.

Global digital marketing courses, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
HubSpot Academy	26.8% → 35.7%	35.7%Oct 2026	23.9%Dec 2025	1st
Google Skillshop	24.6% → 30.3%	33.2%Sep 2026	24.6%Nov 2025	2nd
Google Digital Garage	22.1% → 8.7%	23.9%Dec 2025	8.7%Oct 2026	3rd
Meta Blueprint	8.1% → 8.7%	8.7%Oct 2026	6.3%Jan 2026	4th
CXL	6.8% → 7.3%	7.3%Oct 2026	4.6%Jul 2026	5th
Reforge	6.6% → 4.8%	7.2%Dec 2025	4.4%Jul 2026	6th
Semrush Academy	2% → 2.1%	2.3%Sep 2026	1.5%Jan 2026	8th → 7th
Digital Marketing Institute	2.4% → 1.7%	4.4%Jul 2026	1.6%Sep 2026	7th → 8th
DigitalMarketer	0.39% → 0.5%	0.5%Oct 2026	0.26%Jul 2026	9th
Growth Tribe	0.32% → 0.16%	0.32%Nov 2025	0.12%Aug 2026	10th

Each finding as a sentence

Across the 12 months ending October 2026, HubSpot Academy’s share of searches among digital marketing courses worldwide increased from 26.8% to 35.7%.
Across the 12 months ending October 2026, Google Skillshop’s share of searches among digital marketing courses worldwide increased from 24.6% to 30.3%.
Across the 12 months ending October 2026, Google Digital Garage’s share of searches among digital marketing courses worldwide decreased from 22.1% to 8.7%.
Across the 12 months ending October 2026, Meta Blueprint’s share of searches among digital marketing courses worldwide increased from 8.1% to 8.7%.
Across the 12 months ending October 2026, Reforge’s share of searches among digital marketing courses worldwide decreased from 6.6% to 4.8%.
Across the 12 months ending October 2026, Digital Marketing Institute’s share of searches among digital marketing courses worldwide decreased from 2.4% to 1.7%.
Across the 12 months ending October 2026, HubSpot Academy’s share of searches among digital marketing courses worldwide peaked at 35.7% in October 2026 and was lowest at 23.9% in December 2025.
Across the 12 months ending October 2026, Google Skillshop’s share of searches among digital marketing courses worldwide peaked at 33.2% in September 2026 and was lowest at 24.6% in November 2025.
Across the 12 months ending October 2026, Google Digital Garage’s share of searches among digital marketing courses worldwide peaked at 23.9% in December 2025 and was lowest at 8.7% in October 2026.
Across the 12 months ending October 2026, Meta Blueprint’s share of searches among digital marketing courses worldwide peaked at 8.7% in October 2026 and was lowest at 6.3% in January 2026.
Across the 12 months ending October 2026, CXL’s share of searches among digital marketing courses worldwide peaked at 7.3% in October 2026 and was lowest at 4.6% in July 2026.
Across the 12 months ending October 2026, Reforge’s share of searches among digital marketing courses worldwide peaked at 7.2% in December 2025 and was lowest at 4.4% in July 2026.
Across the 12 months ending October 2026, Digital Marketing Institute’s share of searches among digital marketing courses worldwide peaked at 4.4% in July 2026 and was lowest at 1.6% in September 2026.
Across the 12 months ending October 2026, Semrush Academy rose from 8th to 7th among digital marketing courses worldwide.
Across the 12 months ending October 2026, Digital Marketing Institute fell from 7th to 8th among digital marketing courses worldwide.
Across the 12 months ending October 2026, CXL, DigitalMarketer and Growth Tribe held steady: their share of searches among digital marketing courses worldwide each moved less than 0.5 percentage points.

How did search popularity change for digital marketing courses worldwide in October 2026?

8 changes

In October 2026, HubSpot Academy overtook Google Skillshop to become the leader among digital marketing courses worldwide, with 35.7% of the searches.
In October 2026, CXL gained share of searches among digital marketing courses worldwide, from 5.4% to 7.3%.
In October 2026, Meta Blueprint gained share of searches among digital marketing courses worldwide, from 7.9% to 8.7%.
In October 2026, Google Digital Garage lost share of searches among digital marketing courses worldwide, from 11.7% to 8.7%.
In October 2026, Google Skillshop lost share of searches among digital marketing courses worldwide, from 33.2% to 30.3%.
Estimated monthly branded searches for DigitalMarketer worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in October 2026.
Estimated monthly branded searches for Growth Tribe worldwide fell 54.6% over 12 measured months, from 1.3K to 590 in October 2026.
Estimated monthly branded searches for Digital Marketing Institute worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in October 2026.

How are branded searches counted for digital marketing courses?

12 search terms

Each brand's share of searches among digital marketing courses comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.