CXL vs Google Digital Garage:Which is more popular?
In October 2026, Google Digital Garage had more branded searches than CXL among digital marketing courses worldwide. Google Digital Garage had about 33,100 branded searches, while CXL had 27,500. Google Digital Garage made up 8.7% of all digital marketing course searches we track, and CXL accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about digital marketing courses, neither CXL nor Google Digital Garage appeared in any of the five answers.
Who do people search for more?
Google Digital Garage, about 20% more searches than CXL
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top digital marketing courses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither CXL nor Google Digital Garage showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HubSpot Academy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Google Skillshop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Semrush Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meta Blueprint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Digital Marketing Institute1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Google Digital Garage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reforge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DigitalMarketer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Growth Tribe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital marketing courses
5 answers
Asked ChatGPT
“Which digital marketing course should I take?”
Asked ChatGPT
“What are the best digital marketing courses?”
Asked ChatGPT
“What's the best free digital marketing certification?”
Searched Google, AI Overview
“digital marketing course”
Searched Google, AI Overview
“digital marketing certification”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.
Sites the answers about digital marketing courses cited
22 sites
academy.hubspot.com, cited in 5 of 5 answers
classcentral.com, cited in 3 of 5 answers
coursera.org, cited in 3 of 5 answers
semrush.com, cited in 2 of 5 answers
skillshop.withgoogle.com, cited in 2 of 5 answers
reddit.com, cited in 2 of 5 answers
grow.google, cited in 2 of 5 answers
uclaextension.edu, cited in 2 of 5 answers
facebook.com, cited in 1 of 5 answers
udacity.com, cited in 1 of 5 answers
onlinecourseing.com, cited in 1 of 5 answers
stuartkerrs.com, cited in 1 of 5 answers
Is CXL or Google Digital Garage more popular in search?
This chart shows how often people search Google for CXL and Google Digital Garage by name. Each line represents a brand's share of searches for all ten digital marketing course brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Digital Garage, CXL. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot Academy | Google Skillshop | Google Digital Garage | Meta Blueprint | CXL | Reforge | Semrush Academy | Digital Marketing Institute | DigitalMarketer | Growth Tribe |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26.8% | 24.6% | 22.1% | 8.1% | 6.8% | 6.6% | 2% | 2.4% | 0.39% | 0.32% |
| Dec 2025 | 23.9% | 26.7% | 23.9% | 7.2% | 6.1% | 7.2% | 2.1% | 2.1% | 0.42% | 0.26% |
| Jan 2026 | 25.7% | 31.3% | 21% | 6.3% | 5.4% | 6.3% | 1.5% | 1.9% | 0.36% | 0.25% |
| Feb 2026 | 30.7% | 25% | 20.6% | 7.5% | 5.3% | 6.2% | 1.8% | 2.3% | 0.36% | 0.23% |
| Mar 2026 | 27.3% | 27.2% | 22.3% | 6.7% | 4.8% | 6.7% | 2% | 2.5% | 0.32% | 0.2% |
| Apr 2026 | 27.8% | 27.7% | 22.7% | 6.8% | 4.8% | 5.6% | 2% | 2% | 0.33% | 0.18% |
| May 2026 | 30.6% | 26% | 20.5% | 7.5% | 5.3% | 5% | 1.8% | 2.7% | 0.36% | 0.16% |
| Jun 2026 | 32% | 27.1% | 17.5% | 7.8% | 5.5% | 5.3% | 1.9% | 2.3% | 0.31% | 0.17% |
| Jul 2026 | 32.4% | 29.5% | 14.5% | 7.9% | 4.6% | 4.4% | 1.9% | 4.4% | 0.26% | 0.14% |
| Aug 2026 | 34% | 31.1% | 12.5% | 8.4% | 4.7% | 4.6% | 1.7% | 2.5% | 0.39% | 0.12% |
| Sep 2026 | 32% | 33.2% | 11.7% | 7.9% | 5.4% | 5.3% | 2.3% | 1.6% | 0.45% | 0.14% |
| Oct 2026 | 35.7% | 30.3% | 8.7% | 8.7% | 7.3% | 4.8% | 2.1% | 1.7% | 0.5% | 0.16% |
How has branded search for CXL and Google Digital Garage changed worldwide over the last 12 months?
3 findings
- Google Digital Garage was ahead of CXL in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, CXL’s share of searches among digital marketing courses worldwide moved from 6.8% to 7.3%, and its estimated monthly branded searches moved from 27.8K to 27.5K.
- Across the 12 months ending October 2026, Google Digital Garage’s share of searches among digital marketing courses worldwide moved from 22.1% to 8.7%, and its estimated monthly branded searches moved from 90.5K to 33.1K.
How did search popularity change for digital marketing courses worldwide in October 2026?
2 changes

In October 2026, CXL gained share of searches among digital marketing courses worldwide, from 5.4% to 7.3%.

In October 2026, Google Digital Garage lost share of searches among digital marketing courses worldwide, from 11.7% to 8.7%.
How are CXL’s and Google Digital Garage’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CXL’s and Google Digital Garage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CXL
2 branded search terms
- cxl
- cxl institute
Google Digital Garage
1 branded search term
- google digital garage
Other head-to-heads among digital marketing courses
HubSpot Academy vs Google Skillshop: compare popularity
HubSpot Academy vs Google Digital Garage: compare popularity
HubSpot Academy vs Meta Blueprint: compare popularity
HubSpot Academy vs CXL: compare popularity
Google Skillshop vs Google Digital Garage: compare popularity
Google Skillshop vs Meta Blueprint: compare popularity

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