Brandwave

How popular isYouTube Studio?

In September 2026, people searched for YouTube Studio by name about 7.5 million times worldwide, a 22.2% increase from the previous year. These searches made up 84.2% of all global YouTube SEO tool searches, placing YouTube Studio first out of four tools. When we asked both ChatGPT and Google AI Overviews about YouTube SEO tools, YouTube Studio appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

YouTube Studio is the most searched of 4 competitors and the third most recommended in AI answers.

  1. YouTube StudioShare of searches 84.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Social BladeShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. VidIQShare of searches 6.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. TubeBuddyShare of searches 0.31%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top YouTube SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube Studio was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. YouTube Studio is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VidIQ1st
  2. TubeBuddy2nd
  3. YouTube Studio3rd
  4. Social Blade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VidIQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TubeBuddy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouTube Studio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Social Blade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about YouTube SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which YouTube SEO tools compete with YouTube Studio?

YouTube Studio against YouTube SEO tools worldwide, by month

Share of searches by month for YouTube Studio, Social Blade, VidIQ. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTube StudioSocial BladeVidIQTubeBuddy
Oct 202578.1%15.6%5.7%0.63%
Nov 202580.3%13.1%5.9%0.65%
Dec 202580.3%13.1%5.9%0.65%
Jan 202680.4%13.1%5.9%0.53%
Feb 202680.4%13.1%5.9%0.53%
Mar 202680.3%13.1%5.9%0.65%
Apr 202680.4%13.1%5.9%0.53%
May 202680.5%13.2%5.9%0.44%
Jun 202680.5%13.2%5.9%0.44%
Jul 202682.5%11%6.1%0.37%
Aug 202682.5%11%6.1%0.37%
Sep 202684.2%9.3%6.2%0.31%

  1. 1.YouTube Studio

    84.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Social Blade

    9.3%

    Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -1.8 points.

  3. 3.VidIQ

    6.2%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.TubeBuddy

    0.31%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare popularity between YouTube Studio and its closest rivals

Every comparison with YouTube Studio

3 comparisons

How has branded search demand for YouTube Studio changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YouTube Studio worldwide rose from 6.1M to 7.5M.
  • Across the 12 months ending September 2026, YouTube Studio’s share of searches among YouTube SEO tools worldwide increased from 78.1% to 84.2%.

How did search popularity change for YouTube SEO tools worldwide in September 2026?

4 changes

  1. In September 2026, YouTube Studio gained share of searches among YouTube SEO tools worldwide, from 82.5% to 84.2%.

  2. In September 2026, Social Blade lost share of searches among YouTube SEO tools worldwide, from 11% to 9.3%.

  3. Estimated monthly branded searches for VidIQ worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  4. Estimated monthly branded searches for TubeBuddy worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

How are YouTube Studio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using YouTube Studio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • youtube studio

How the Brand Demand Index is measured

Who owns YouTube Studio?

YouTube Studio is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music and YouTube TV, owned by the same company, worldwide.

Do you work for YouTube Studio? To request corrections or removal please contact us via our support page and we will be happy to assist.

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