Brandwave

ViewStats vs YouTube Studio:Which is more popular?

In September 2026, YouTube Studio had more branded searches than ViewStats among YouTube growth tools worldwide. YouTube Studio had about 7.5 million branded searches, while ViewStats had 74,000. YouTube Studio made up 83.4% of all YouTube growth tool searches we track, and ViewStats accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about YouTube growth tools, YouTube Studio appeared in all five answers and ViewStats in one. YouTube Studio was mentioned before ViewStats in every answer.

Among YouTube growth tools worldwide in September 2026

Who do people search for more?

YouTube Studio, about 101 searches for every 1 for ViewStats

YouTube Studio 7.5M searchesViewStats 74K searches

Who does AI mention more?

YouTube Studio, mentioned in every answer we collected

YouTube Studio in 5 of 5ViewStats in 1 of 5

Who does AI recommend more?

YouTube Studio, named ahead of ViewStats in every answer

YouTube Studio first in 5ViewStats never first

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Top YouTube growth tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube Studio appeared in all five answers. ViewStats was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. YouTube Studio was listed before ViewStats in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VidIQ1st
  2. TubeBuddy2nd
  3. YouTube Studio3rd
  4. Social Blade4th
  5. ViewStats4th
  6. 1of10–
  7. Spotter Studio–
  8. Morningfame–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VidIQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TubeBuddy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Social Blade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewStats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 1of100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotter Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morningfame0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about YouTube growth tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ViewStats or YouTube Studio more popular in search?

This chart shows how often people search Google for ViewStats and YouTube Studio by name. Each line represents a brand's share of searches for all eight YouTube growth tools we track, month by month, from English-language searches worldwide.

ViewStats and YouTube Studio among YouTube growth tools worldwide, by month

Share of searches by month for YouTube Studio, ViewStats. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTube StudioSocial BladeVidIQViewStatsTubeBuddy1of10Spotter StudioMorningfame
Oct 202576.9%15.3%5.7%1.4%0.62%0.08%0.03%0.02%
Nov 202579.1%12.9%5.8%1.4%0.64%0.1%0.02%0.02%
Dec 202579.1%12.9%5.8%1.4%0.64%0.1%0.02%0.02%
Jan 202679.4%12.9%5.8%1.2%0.53%0.11%0.02%0.01%
Feb 202679.4%13%5.8%1.2%0.53%0.11%0.01%0.02%
Mar 202679.2%12.9%5.8%1.2%0.64%0.16%0.01%0.02%
Apr 202679.3%13%5.8%1.2%0.52%0.16%0.01%0.01%
May 202679.4%13%5.8%1.2%0.43%0.16%0.01%0.01%
Jun 202679.4%13%5.8%1.2%0.43%0.16%0.01%<0.01%
Jul 202681.4%10.9%6%1.2%0.36%0.13%<0.01%<0.01%
Aug 202681.6%10.9%6%0.99%0.36%0.16%<0.01%<0.01%
Sep 202683.4%9.2%6.1%0.83%0.3%0.13%0.01%<0.01%

How has the ViewStats and YouTube Studio comparison changed over the last 12 months?

3 findings

How did search popularity change for YouTube growth tools worldwide in September 2026?

2 changes

  1. In September 2026, YouTube Studio gained share of searches among YouTube growth tools worldwide, from 81.6% to 83.4%.

  2. Estimated monthly branded searches for ViewStats worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ViewStats’ and YouTube Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ViewStats

1 branded search term

  • viewstats

YouTube Studio

1 branded search term

  • youtube studio

How the Brand Demand Index is measured

Other head-to-heads among YouTube growth tools

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