Brandwave

How popular isYouTube Studio?

In September 2026, people searched for YouTube Studio by name about 7.5 million times worldwide, a 22.2% increase from the previous year. These searches made up 83.4% of all global YouTube growth tool searches, placing YouTube Studio first out of eight tools. When we asked both ChatGPT and Google AI Overviews about YouTube growth tools, YouTube Studio appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

YouTube Studio is the most searched of 8 competitors and the third most recommended in AI answers.

  1. YouTube StudioShare of searches 83.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. Social BladeShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. VidIQShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ViewStatsShare of searches 0.83%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. TubeBuddyShare of searches 0.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+3 more

Follow YouTube Studio and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top YouTube growth tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube Studio appeared in all five answers. YouTube Studio is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VidIQ1st
  2. TubeBuddy2nd
  3. YouTube Studio3rd
  4. Social Blade4th
  5. ViewStats4th
  6. 1of10–
  7. Spotter Studio–
  8. Morningfame–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VidIQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TubeBuddy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Social Blade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewStats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 1of100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotter Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morningfame0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about YouTube growth tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which YouTube growth tools compete with YouTube Studio?

YouTube Studio against YouTube growth tools worldwide, by month

Share of searches by month for YouTube Studio, Social Blade, VidIQ. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTube StudioSocial BladeVidIQViewStatsTubeBuddy1of10Spotter StudioMorningfame
Oct 202576.9%15.3%5.7%1.4%0.62%0.08%0.03%0.02%
Nov 202579.1%12.9%5.8%1.4%0.64%0.1%0.02%0.02%
Dec 202579.1%12.9%5.8%1.4%0.64%0.1%0.02%0.02%
Jan 202679.4%12.9%5.8%1.2%0.53%0.11%0.02%0.01%
Feb 202679.4%13%5.8%1.2%0.53%0.11%0.01%0.02%
Mar 202679.2%12.9%5.8%1.2%0.64%0.16%0.01%0.02%
Apr 202679.3%13%5.8%1.2%0.52%0.16%0.01%0.01%
May 202679.4%13%5.8%1.2%0.43%0.16%0.01%0.01%
Jun 202679.4%13%5.8%1.2%0.43%0.16%0.01%<0.01%
Jul 202681.4%10.9%6%1.2%0.36%0.13%<0.01%<0.01%
Aug 202681.6%10.9%6%0.99%0.36%0.16%<0.01%<0.01%
Sep 202683.4%9.2%6.1%0.83%0.3%0.13%0.01%<0.01%

  1. 1.YouTube Studio

    83.4%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Social Blade

    9.2%

    Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -1.7 points.

  3. 3.VidIQ

    6.1%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.ViewStats

    0.83%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.TubeBuddy

    0.3%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  6. 6.1of10

    0.13%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.Spotter Studio

    0.01%

    Moved from 8th to 7th. 1K estimated branded searches, +38.9% vs prior month. Share 0 points.

  8. 8.Morningfame

    <0.01%

    Moved from 7th to 8th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare popularity between YouTube Studio and its closest rivals

Every comparison with YouTube Studio

7 comparisons

How has branded search demand for YouTube Studio changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YouTube Studio worldwide rose from 6.1M to 7.5M.
  • Across the 12 months ending September 2026, YouTube Studio’s share of searches among YouTube growth tools worldwide increased from 76.9% to 83.4%.

How did search popularity change for YouTube growth tools worldwide in September 2026?

6 changes

  1. In September 2026, YouTube Studio gained share of searches among YouTube growth tools worldwide, from 81.6% to 83.4%.

  2. In September 2026, Social Blade lost share of searches among YouTube growth tools worldwide, from 10.9% to 9.2%.

  3. In September 2026, Spotter Studio rose from 8th to 7th among YouTube growth tools worldwide.

  4. In September 2026, Morningfame fell from 7th to 8th among YouTube growth tools worldwide.

  5. Estimated monthly branded searches for 1of10 worldwide rose 83.3% over 12 measured months, from 6.6K to 12.1K in September 2026.

  6. Estimated monthly branded searches for VidIQ worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

How are YouTube Studio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using YouTube Studio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • youtube studio

How the Brand Demand Index is measured

Who owns YouTube Studio?

YouTube Studio is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music and YouTube TV, owned by the same company, worldwide.

Do you work for YouTube Studio? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is YouTube Studio your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free