Brandwave

TubeBuddy vs YouTube Studio:Which is more popular?

In September 2026, YouTube Studio had more branded searches than TubeBuddy among YouTube SEO tools worldwide. YouTube Studio had about 7.5 million branded searches, while TubeBuddy had 27,100. YouTube Studio made up 84.2% of all YouTube SEO tool searches we track, and TubeBuddy accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about YouTube SEO tools, TubeBuddy appeared in all five answers and YouTube Studio in three. TubeBuddy was mentioned before YouTube Studio in every answer.

Among YouTube SEO tools worldwide in September 2026

Who do people search for more?

YouTube Studio, about 276 searches for every 1 for TubeBuddy

YouTube Studio 7.5M searchesTubeBuddy 27.1K searches

Who does AI mention more?

TubeBuddy, mentioned in every answer we collected

TubeBuddy in 5 of 5YouTube Studio in 3 of 5

Who does AI recommend more?

TubeBuddy, named ahead of YouTube Studio in every answer

TubeBuddy first in 5YouTube Studio never first

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Top YouTube SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TubeBuddy appeared in all five answers. YouTube Studio was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TubeBuddy was listed before YouTube Studio in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VidIQ1st
  2. TubeBuddy2nd
  3. YouTube Studio3rd
  4. Social Blade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VidIQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TubeBuddy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouTube Studio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Social Blade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about YouTube SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is TubeBuddy or YouTube Studio more popular in search?

This chart shows how often people search Google for TubeBuddy and YouTube Studio by name. Each line represents a brand's share of searches for all four YouTube SEO tools we track, month by month, from English-language searches worldwide.

TubeBuddy and YouTube Studio among YouTube SEO tools worldwide, by month

Share of searches by month for YouTube Studio, TubeBuddy. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTube StudioSocial BladeVidIQTubeBuddy
Oct 202578.1%15.6%5.7%0.63%
Nov 202580.3%13.1%5.9%0.65%
Dec 202580.3%13.1%5.9%0.65%
Jan 202680.4%13.1%5.9%0.53%
Feb 202680.4%13.1%5.9%0.53%
Mar 202680.3%13.1%5.9%0.65%
Apr 202680.4%13.1%5.9%0.53%
May 202680.5%13.2%5.9%0.44%
Jun 202680.5%13.2%5.9%0.44%
Jul 202682.5%11%6.1%0.37%
Aug 202682.5%11%6.1%0.37%
Sep 202684.2%9.3%6.2%0.31%

How has the TubeBuddy and YouTube Studio comparison changed over the last 12 months?

3 findings
  • YouTube Studio was ahead of TubeBuddy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TubeBuddy’s share of searches among YouTube SEO tools worldwide moved from 0.63% to 0.31%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
  • Across the 12 months ending September 2026, YouTube Studio’s share of searches among YouTube SEO tools worldwide moved from 78.1% to 84.2%, and its estimated monthly branded searches moved from 6.1M to 7.5M.

How did search popularity change for YouTube SEO tools worldwide in September 2026?

2 changes

  1. In September 2026, YouTube Studio gained share of searches among YouTube SEO tools worldwide, from 82.5% to 84.2%.

  2. Estimated monthly branded searches for TubeBuddy worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TubeBuddy’s and YouTube Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TubeBuddy

1 branded search term

  • tubebuddy

YouTube Studio

1 branded search term

  • youtube studio

How the Brand Demand Index is measured

Other head-to-heads among YouTube SEO tools

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