How popular isGoogle Nest in search?

In August 2026, there were an estimated 457K branded searches for Google Nest worldwide which is down 36.2% over the last 11 months. Google Nest holds 46.3% estimated Share of Search among smart thermostat brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

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Which smart thermostat brands compete with Google Nest?

Google Nest against smart thermostat brands worldwide, by month

Month	Google Nest	Honeywell Home	ecobee	Mysa	tado
Oct 2025	47%	24.7%	11.9%	5.7%	10.8%
Nov 2025	48.8%	22.4%	12%	5.3%	11.6%
Dec 2025	49.5%	24.3%	12%	5.7%	8.5%
Jan 2026	46.4%	25.6%	12.7%	6%	9.3%
Feb 2026	48.3%	23.7%	13%	6.6%	8.4%
Mar 2026	43.6%	25.4%	13.9%	8.3%	8.7%
Apr 2026	47.3%	24.3%	13.6%	7.3%	7.5%
May 2026	49.3%	24.4%	13.3%	6.5%	6.5%
Jun 2026	49.3%	23.1%	15.4%	6%	6.1%
Jul 2026	46.5%	27.3%	15.2%	6%	5%
Aug 2026	46.3%	25.1%	15.1%	8%	5.5%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Nest Google	46.3%	457K	-9.6%	-0.2 points
2, held 2nd	Honeywell Home	25.1%	248K	-16.7%	-2.3 points
3, held 3rd	ecobee	15.1%	149K	-10%	-0.1 points
4, held 4th	Mysa	8%	79.3K	+22.3%	+2.1 points
5, held 5th	tado	5.5%	54.7K	+1.4%	+0.6 points

1.Google Nest
46.3%
held 1st · 457K estimated branded searches · -9.6% vs prior month · -0.2 points
2.Honeywell Home
25.1%
held 2nd · 248K estimated branded searches · -16.7% vs prior month · -2.3 points
3.ecobee
15.1%
held 3rd · 149K estimated branded searches · -10% vs prior month · -0.1 points
4.Mysa
8%
held 4th · 79.3K estimated branded searches · +22.3% vs prior month · +2.1 points
5.tado
5.5%
held 5th · 54.7K estimated branded searches · +1.4% vs prior month · +0.6 points

Compare search popularity between Google Nest and its closest rivals

How has branded search demand for Google Nest changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Nest worldwide fell from 717K to 457K.
Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among smart thermostat brands worldwide decreased from 47% to 46.3%.
Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among smart thermostat brands worldwide peaked at 49.5% in December 2025 and was lowest at 43.6% in March 2026.

How did search popularity change for smart thermostat brands worldwide in August 2026?

5 changes

In August 2026, Mysa gained estimated Share of Search among smart thermostat brands worldwide, from 6% to 8%.
In August 2026, tado gained estimated Share of Search among smart thermostat brands worldwide, from 5% to 5.5%.
In August 2026, Honeywell Home lost estimated Share of Search among smart thermostat brands worldwide, from 27.3% to 25.1%.
Estimated monthly branded searches for Google Nest worldwide fell 36.2% over 11 measured months, from 717K to 457K in August 2026.
Estimated monthly branded searches for ecobee worldwide fell 18.2% over 11 measured months, from 182K to 149K in August 2026.

How is Google Nest measured?

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms