How popular isGoogle Nest in search?

In August 2026, there were an estimated 457K branded searches for Google Nest worldwide which is down 36.2% over the last 11 months. Google Nest holds 12% estimated Share of Search among video doorbell brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which video doorbell brands compete with Google Nest?

Google Nest against video doorbell brands worldwide, by month

Month	Ring	Eufy	Reolink	Google Nest	Arlo
Oct 2025	35.2%	23.8%	12%	17.3%	11.7%
Nov 2025	34.6%	25.7%	12.6%	17%	10.2%
Dec 2025	39.3%	24%	11%	16.4%	9.3%
Jan 2026	39.9%	22.9%	11.6%	15.6%	10%
Feb 2026	41.4%	21.7%	11.6%	13.6%	11.8%
Mar 2026	37.4%	25.7%	13.6%	11.6%	11.6%
Apr 2026	36.6%	24.3%	14.2%	12.2%	12.7%
May 2026	37.4%	24.9%	13.4%	13.3%	11%
Jun 2026	38.9%	24.4%	13.5%	13.2%	10%
Jul 2026	37.6%	23.7%	14.2%	13.8%	10.7%
Aug 2026	37.1%	26.6%	13.8%	12%	10.4%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ring Amazon	37.1%	1.4M	+2%	-0.5 points
2, held 2nd	Eufy Anker	26.6%	1M	+16.1%	+2.9 points
3, held 3rd	Reolink	13.8%	524K	+0.24%	-0.4 points
4, held 4th	Google Nest Google	12%	457K	-9.6%	-1.7 points
5, held 5th	Arlo	10.4%	397K	+0.81%	-0.3 points

1.Ring
37.1%
Held 1st. 1.4M estimated branded searches, +2% vs prior month. Share -0.5 points.
2.Eufy
26.6%
Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share +2.9 points.
3.Reolink
13.8%
Held 3rd. 524K estimated branded searches, +0.24% vs prior month. Share -0.4 points.
4.Google Nest
12%
Held 4th. 457K estimated branded searches, -9.6% vs prior month. Share -1.7 points.
5.Arlo
10.4%
Held 5th. 397K estimated branded searches, +0.81% vs prior month. Share -0.3 points.

Compare search popularity between Google Nest and its closest rivals

How has branded search demand for Google Nest changed worldwide over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Nest worldwide fell from 717K to 457K.
Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among video doorbell brands worldwide decreased from 17.3% to 12%.
Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among video doorbell brands worldwide peaked at 17.3% in October 2025 and was lowest at 11.6% in March 2026.
Across the 11 months ending August 2026, Google Nest fell from 3rd to 4th among video doorbell brands worldwide.

How did search popularity change for video doorbell brands worldwide in August 2026?

4 changes

In August 2026, Eufy gained estimated Share of Search among video doorbell brands worldwide, from 23.7% to 26.6%.
In August 2026, Google Nest lost estimated Share of Search among video doorbell brands worldwide, from 13.8% to 12%.
In August 2026, Ring lost estimated Share of Search among video doorbell brands worldwide, from 37.6% to 37.1%.
Estimated monthly branded searches for Arlo worldwide fell 18% over 11 measured months, from 484K to 397K in August 2026.

Where does Google Nest compete?

Google Nest is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Video doorbell brands	4th of 5	12%	Shown above
Mesh wifi brands	2nd of 5	13.8%	Show ranking
Smart thermostat brands	1st of 5	46.3%	Show ranking

How is Google Nest measured?

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms