Brandwave

Google Nest vs Wyze:Which is searched more?

In September 2026, Google Nest had more branded searches than Wyze among home security camera brands worldwide. Google Nest was estimated to have 406K branded searches compared to Wyze’s 242K, and held an 11.4% Share of Search versus Wyze’s 6.8%. These are worldwide searches for English-language branded terms.

Share of Search among home security camera brands worldwide in September 2026Which is more popular in search, Google Nest or Wyze?
Google Nest11.4%406K searches
vs
Wyze6.8%242K searches

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Which is more popular in search, Google Nest or Wyze?

Compare brands selling connected home security cameras. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Nest and Wyze among home security camera brands worldwide, by month

Share of Search by month for Google Nest, Wyze. The figures are in the table below the chart.

View monthly share of search table
MonthRingEufyReolinkGoogle NestArloWyze
Oct 202529.6%23.4%11.9%16.9%11.5%6.7%
Nov 202528.1%25.5%12.7%16.9%10.2%6.6%
Dec 202530.6%24.9%11.5%16.9%9.6%6.4%
Jan 202630.4%23.9%12.2%16.2%10.4%6.9%
Feb 202633.4%21.8%11.7%13.6%11.8%7.7%
Mar 202628.9%26%13.8%11.6%11.8%7.8%
Apr 202628.8%23.8%14%11.9%12.5%9%
May 202628.2%25.6%13.9%13.4%11.3%7.7%
Jun 202630.5%25.3%14%13.3%10.3%6.4%
Jul 202629.8%24.2%14.6%13.7%10.9%6.8%
Aug 202630.6%26.9%13.9%11.5%10.5%6.6%
Sep 202630.2%26.7%14.5%11.4%10.3%6.8%

How has the Google Nest and Wyze comparison changed over the last 12 months?

  • Google Nest was ahead of Wyze in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among home security camera brands worldwide moved from 16.9% to 11.4%, and its estimated monthly branded searches moved from 705K to 406K.
  • Across the 12 months ending September 2026, Wyze’s estimated Share of Search among home security camera brands worldwide moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 280K to 242K.

How did search popularity change for home security camera brands worldwide in September 2026?

  1. Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.

  2. Estimated monthly branded searches for Wyze worldwide fell 13.5% over 12 measured months, from 280K to 242K in September 2026.

Other head-to-heads among home security camera brands

How each brand is measured

Brandwave collects information about searches that people make online using Google Nest’s and Wyze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Nest

4 branded search terms

  • google nest
  • google nest thermostat
  • googlenest
  • nest thermostat

Wyze

8 branded search terms

  • camera wyze
  • security camera wyze
  • wyze
  • wyze cam
  • wyze doorbell
  • wyze floodlight
  • wyze home security
  • wyze security camera

How the Brand Demand Index is measured

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