Brandwave

Home security camera brands:Which brands are most popular in search?

In August 2026, Ring was the most searched among home security camera brands worldwide, with an estimated 1.4M branded searches and 39.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ring39.2%
  2. Eufy28.2%
  3. Reolink14.6%
  4. Arlo11%
  5. Wyze7%

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Share of SearchLeaderboard

Compare brands selling connected home security cameras. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among home security camera brands worldwide, by month

Share of Search by month for Ring, Eufy, Reolink, Arlo, Wyze. The figures are in the table below the chart.

View monthly share of search table
MonthRingEufyReolinkArloWyze
Oct 202539.3%26.6%13.4%13.1%7.6%
Nov 202538.6%28.6%14%11.4%7.3%
Dec 202543.8%26.7%12.3%10.3%6.9%
Jan 202643.8%25.2%12.8%11%7.3%
Feb 202644%23.1%12.3%12.5%8.1%
Mar 202638.9%26.8%14.2%12.1%8%
Apr 202637.8%25%14.7%13.1%9.5%
May 202639.7%26.4%14.2%11.7%7.9%
Jun 202641.8%26.3%14.5%10.7%6.7%
Jul 202640.5%25.5%15.3%11.5%7.2%
Aug 202639.2%28.2%14.6%11%7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ring

    39.2%

    held 1st · 1.4M estimated branded searches · +2% vs prior month · -1.2 points

  2. 2.Eufy

    28.2%

    held 2nd · 1M estimated branded searches · +16.1% vs prior month · +2.7 points

  3. 3.Reolink

    14.6%

    held 3rd · 524K estimated branded searches · +0.24% vs prior month · -0.7 points

  4. 4.Arlo

    11%

    held 4th · 397K estimated branded searches · +0.81% vs prior month · -0.5 points

  5. 5.Wyze

    7%

    held 5th · 250K estimated branded searches · +1.8% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among home security camera brands worldwide?

In August 2026, Ring was the most searched among home security camera brands worldwide, with an estimated 1.4M branded searches and 39.2% estimated Share of Search within this set. Eufy is in 2nd place, 11.1 percentage points behind at 28.2% Share of Search.

Global home security camera brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ring39.3% → 39.2%44%Feb 202637.8%Apr 20261st
Eufy26.6% → 28.2%28.6%Nov 202523.1%Feb 20262nd
Reolink13.4% → 14.6%15.3%Jul 202612.3%Dec 20253rd
Arlo13.1% → 11%13.1%Apr 202610.3%Dec 20254th
Wyze7.6% → 7%9.5%Apr 20266.7%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands worldwide increased from 26.6% to 28.2%.
  • Across the 11 months ending August 2026, Reolink’s estimated Share of Search among home security camera brands worldwide increased from 13.4% to 14.6%.
  • Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands worldwide decreased from 13.1% to 11%.
  • Across the 11 months ending August 2026, Wyze’s estimated Share of Search among home security camera brands worldwide decreased from 7.6% to 7%.
  • Across the 11 months ending August 2026, Ring’s estimated Share of Search among home security camera brands worldwide peaked at 44% in February 2026 and was lowest at 37.8% in April 2026.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands worldwide peaked at 28.6% in November 2025 and was lowest at 23.1% in February 2026.
  • Across the 11 months ending August 2026, Reolink’s estimated Share of Search among home security camera brands worldwide peaked at 15.3% in July 2026 and was lowest at 12.3% in December 2025.
  • Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands worldwide peaked at 13.1% in April 2026 and was lowest at 10.3% in December 2025.
  • Across the 11 months ending August 2026, Wyze’s estimated Share of Search among home security camera brands worldwide peaked at 9.5% in April 2026 and was lowest at 6.7% in June 2026.
  • Across the 11 months ending August 2026, Ring held steady: its estimated Share of Search among home security camera brands worldwide moved less than 0.5 percentage points.

How did search popularity change for home security camera brands worldwide in August 2026?

  1. In August 2026, Eufy gained estimated Share of Search among home security camera brands worldwide, from 25.5% to 28.2%.

  2. In August 2026, Ring lost estimated Share of Search among home security camera brands worldwide, from 40.5% to 39.2%.

  3. In August 2026, Reolink lost estimated Share of Search among home security camera brands worldwide, from 15.3% to 14.6%.

  4. Estimated monthly branded searches for Arlo worldwide fell 18% over 11 measured months, from 484K to 397K in August 2026.

  5. Estimated monthly branded searches for Wyze worldwide fell 11.4% over 11 measured months, from 282K to 250K in August 2026.

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