Arlo vs Reolink:Which is more popular by branded search?
In August 2026, Reolink had more branded searches than Arlo among home security camera brands worldwide. Reolink was estimated to have 524K branded searches compared to Arlo’s 397K, and held a 14.6% Share of Search versus Arlo’s 11%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Arlo or Reolink?
Compare brands selling connected home security cameras. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reolink, Arlo. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Eufy | Reolink | Arlo | Wyze |
|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 26.6% | 13.4% | 13.1% | 7.6% |
| Nov 2025 | 38.6% | 28.6% | 14% | 11.4% | 7.3% |
| Dec 2025 | 43.8% | 26.7% | 12.3% | 10.3% | 6.9% |
| Jan 2026 | 43.8% | 25.2% | 12.8% | 11% | 7.3% |
| Feb 2026 | 44% | 23.1% | 12.3% | 12.5% | 8.1% |
| Mar 2026 | 38.9% | 26.8% | 14.2% | 12.1% | 8% |
| Apr 2026 | 37.8% | 25% | 14.7% | 13.1% | 9.5% |
| May 2026 | 39.7% | 26.4% | 14.2% | 11.7% | 7.9% |
| Jun 2026 | 41.8% | 26.3% | 14.5% | 10.7% | 6.7% |
| Jul 2026 | 40.5% | 25.5% | 15.3% | 11.5% | 7.2% |
| Aug 2026 | 39.2% | 28.2% | 14.6% | 11% | 7% |
| Sep 2026 | — | — | — | — | — |
How has the Arlo and Reolink comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Arlo took it in February 2026, Reolink took it in March 2026.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands worldwide moved from 13.1% to 11%, and its estimated monthly branded searches moved from 484K to 397K.
- Across the 11 months ending August 2026, Reolink’s estimated Share of Search among home security camera brands worldwide moved from 13.4% to 14.6%, and its estimated monthly branded searches moved from 497K to 524K.
How did search popularity change for home security camera brands worldwide in August 2026?
2 changes
In August 2026, Reolink lost estimated Share of Search among home security camera brands worldwide, from 15.3% to 14.6%.
Estimated monthly branded searches for Arlo worldwide fell 18% over 11 measured months, from 484K to 397K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Arlo’s and Reolink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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