Brandwave

How popular isTP-Link Tapo in search?

In September 2026, people searched for TP-Link Tapo by name about 275,000 times worldwide, a 22% increase from the previous year. These searches made up 8.7% of all global home security camera brand searches, placing TP-Link Tapo fifth out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ring34%
  2. Reolink16.3%
  3. Eufy14.1%
  4. Arlo11.6%
  5. TP-Link Tapo8.7%
  6. Google Nest7.8%
  7. Wyze7.6%
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Which home security camera brands compete with TP-Link Tapo?

TP-Link Tapo against home security camera brands worldwide, by month

Share of searches by month for Ring, Reolink, Eufy, Arlo, TP-Link Tapo, Google Nest, Wyze. The figures are in the table below the chart.

View monthly share of searches table
MonthRingReolinkEufyArloTP-Link TapoGoogle NestWyze
Oct 202535%14%12.7%13.6%6.4%10.4%7.9%
Nov 202533.6%15.1%13.9%12.2%6%11.3%7.9%
Dec 202536.3%13.7%12.3%11.4%6.5%12.2%7.7%
Jan 202635.2%14.1%12.4%12%7.8%10.5%8%
Feb 202637.5%13.1%11.2%13.3%6.9%9.3%8.6%
Mar 202633.1%15.8%13.3%13.5%7.6%7.8%8.9%
Apr 202632.2%15.7%13.1%13.9%7.2%7.8%10.1%
May 202631.8%15.6%13.1%12.8%8.6%9.4%8.7%
Jun 202634.6%15.9%13.4%11.7%8.2%8.9%7.3%
Jul 202633.5%16.4%13.7%12.3%8.6%7.7%7.7%
Aug 202634.4%15.7%15%11.8%8.3%7.4%7.5%
Sep 202634%16.3%14.1%11.6%8.7%7.8%7.6%

  1. 1.Ring

    34%

    Held 1st. 1.1M estimated branded searches, -6% vs prior month. Share -0.4 points.

  2. 2.Reolink

    16.3%

    Held 2nd. 516K estimated branded searches, -1.3% vs prior month. Share +0.6 points.

  3. 3.Eufy

    14.1%

    Held 3rd. 448K estimated branded searches, -10.4% vs prior month. Share -0.9 points.

  4. 4.Arlo

    11.6%

    Held 4th. 367K estimated branded searches, -6.8% vs prior month. Share -0.2 points.

  5. 5.TP-Link Tapo

    8.7%

    Held 5th. 275K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Google Nest

    7.8%

    Moved from 7th to 6th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Wyze

    7.6%

    Moved from 6th to 7th. 242K estimated branded searches, -2.4% vs prior month. Share +0.2 points.

Compare search popularity between TP-Link Tapo and its closest rivals

Every comparison with TP-Link Tapo

6 comparisons

How has branded search demand for TP-Link Tapo changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link Tapo worldwide rose from 226K to 275K.
  • Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands worldwide increased from 6.4% to 8.7%.
  • Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands worldwide peaked at 8.7% in September 2026 and was lowest at 6% in November 2025.
  • Across the 12 months ending September 2026, TP-Link Tapo rose from 7th to 5th among home security camera brands worldwide.

How did search popularity change for home security camera brands worldwide in September 2026?

6 changes

  1. In September 2026, Reolink gained share of searches among home security camera brands worldwide, from 15.7% to 16.3%.

  2. In September 2026, Eufy lost share of searches among home security camera brands worldwide, from 15% to 14.1%.

  3. In September 2026, Google Nest rose from 7th to 6th among home security camera brands worldwide.

  4. In September 2026, Wyze fell from 6th to 7th among home security camera brands worldwide.

  5. Estimated monthly branded searches for TP-Link Tapo worldwide rose 22% over 12 measured months, from 226K to 275K in September 2026.

  6. Estimated monthly branded searches for Arlo worldwide fell 23.6% over 12 measured months, from 481K to 367K in September 2026.

How are TP-Link Tapo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TP-Link Tapo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tapo camera
  • tp link tapo

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