Arlo vs TP-Link Tapo:Which is more popular?
In September 2026, Arlo had more branded searches than TP-Link Tapo among home security camera brands worldwide. Arlo had about 367,000 branded searches, while TP-Link Tapo had 275,000. Arlo made up 11.6% of all home security camera brand searches we track, and TP-Link Tapo accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about home security camera brands, TP-Link Tapo appeared in four of the five answers and Arlo in three. TP-Link Tapo was mentioned before Arlo in four out of five answers.
Who do people search for more?
Arlo, about 34% more searches than TP-Link Tapo
Who does AI mention more?
TP-Link Tapo, mentioned in 4 of 5 answers, Arlo in 3
Who does AI recommend more?
TP-Link Tapo, named ahead of Arlo in 4 of 5 answers
Follow Arlo vs TP-Link Tapo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Arlo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TP-Link Tapo was listed before Arlo in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Eufy1st
Reolink2nd
Ring3rd- TP-Link Tapo4th
Google Nest5th- Arlo6th
Wyze7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eufy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ring4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TP-Link Tapo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reolink3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arlo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wyze1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about home security camera brands
5 answers
Asked ChatGPT
“Which security camera brand should I buy?”
Asked ChatGPT
“What are the best home security camera brands?”
Asked ChatGPT
“What's the best security camera brand for house security?”
Searched Google, AI Overview
“best home security camera”
Searched Google, AI Overview
“wireless security camera”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Arlo or TP-Link Tapo more popular in search?
This chart shows how often people search Google for Arlo and TP-Link Tapo by name. Each line represents a brand's share of searches for all seven home security camera brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Arlo, TP-Link Tapo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ring | Reolink | Eufy | Arlo | TP-Link Tapo | Google Nest | Wyze |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 14% | 12.7% | 13.6% | 6.4% | 10.4% | 7.9% |
| Nov 2025 | 33.6% | 15.1% | 13.9% | 12.2% | 6% | 11.3% | 7.9% |
| Dec 2025 | 36.3% | 13.7% | 12.3% | 11.4% | 6.5% | 12.2% | 7.7% |
| Jan 2026 | 35.2% | 14.1% | 12.4% | 12% | 7.8% | 10.5% | 8% |
| Feb 2026 | 37.5% | 13.1% | 11.2% | 13.3% | 6.9% | 9.3% | 8.6% |
| Mar 2026 | 33.1% | 15.8% | 13.3% | 13.5% | 7.6% | 7.8% | 8.9% |
| Apr 2026 | 32.2% | 15.7% | 13.1% | 13.9% | 7.2% | 7.8% | 10.1% |
| May 2026 | 31.8% | 15.6% | 13.1% | 12.8% | 8.6% | 9.4% | 8.7% |
| Jun 2026 | 34.6% | 15.9% | 13.4% | 11.7% | 8.2% | 8.9% | 7.3% |
| Jul 2026 | 33.5% | 16.4% | 13.7% | 12.3% | 8.6% | 7.7% | 7.7% |
| Aug 2026 | 34.4% | 15.7% | 15% | 11.8% | 8.3% | 7.4% | 7.5% |
| Sep 2026 | 34% | 16.3% | 14.1% | 11.6% | 8.7% | 7.8% | 7.6% |
How has the Arlo and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- Arlo was ahead of TP-Link Tapo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands worldwide moved from 13.6% to 11.6%, and its estimated monthly branded searches moved from 481K to 367K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands worldwide moved from 6.4% to 8.7%, and its estimated monthly branded searches moved from 226K to 275K.
How did search popularity change for home security camera brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for TP-Link Tapo worldwide rose 22% over 12 measured months, from 226K to 275K in September 2026.
Estimated monthly branded searches for Arlo worldwide fell 23.6% over 12 measured months, from 481K to 367K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Arlo’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arlo
8 branded search terms
- arlo
- arlo camera
- arlo essential
- arlo pro
- arlo security
- arlo security camera
- arlo ultra
- home security arlo
TP-Link Tapo
2 branded search terms
- tapo camera
- tp link tapo
Other head-to-heads among home security camera brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.