Brandwave

How popular isGoogle Nest in search?

In September 2026, there were an estimated 406K branded searches for Google Nest worldwide which is down 42.4% over the last 12 months. Google Nest holds 24.6% estimated Share of Search among smoke alarm brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ring65.4%
  2. Google Nest24.6%
  3. Quell5.5%
  4. Kidde2%
  5. First Alert1.6%
  6. Clipsal0.9%
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Which smoke alarm brands compete with Google Nest?

Google Nest against smoke alarm brands worldwide, by month

Share of Search by month for Ring, Google Nest, Quell, Kidde. The figures are in the table below the chart.

View monthly share of search table
MonthRingGoogle NestQuellKiddeFirst AlertClipsal
Oct 202558.8%33.5%4.3%1.6%1.1%0.86%
Nov 202558.1%34.9%3.9%1.4%0.96%0.78%
Dec 202559.9%33.1%4%1.5%0.99%0.54%
Jan 202659.2%31.6%5.3%1.9%1.3%0.71%
Feb 202665.2%26.5%4.8%1.8%0.97%0.65%
Mar 202664.3%25.8%5.6%2%1.4%0.92%
Apr 202663.7%26.2%5.7%2.1%1.4%0.93%
May 202662%29.5%4.5%2%1.1%0.9%
Jun 202655.3%24.2%17.4%1.3%1.1%0.7%
Jul 202663%29%4.4%1.6%1.3%0.71%
Aug 202666.7%25%4.3%1.6%1.6%0.86%
Sep 202665.4%24.6%5.5%2%1.6%0.9%

  1. 1.Ring

    65.4%

    Held 1st. 1.1M estimated branded searches, -6% vs prior month. Share -1.3 points.

  2. 2.Google Nest

    24.6%

    Held 2nd. 406K estimated branded searches, -5.7% vs prior month. Share -0.4 points.

  3. 3.Quell

    5.5%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Kidde

    2%

    Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  5. 5.First Alert

    1.6%

    Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Clipsal

    0.9%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Nest and its closest rivals

Every comparison with Google Nest

How has branded search demand for Google Nest changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest worldwide fell from 705K to 406K.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smoke alarm brands worldwide decreased from 33.5% to 24.6%.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smoke alarm brands worldwide peaked at 34.9% in November 2025 and was lowest at 24.2% in June 2026.

How did search popularity change for smoke alarm brands worldwide in September 2026?

  1. In September 2026, Quell gained estimated Share of Search among smoke alarm brands worldwide, from 4.3% to 5.5%.

  2. In September 2026, Ring lost estimated Share of Search among smoke alarm brands worldwide, from 66.7% to 65.4%.

  3. First Alert’s estimated Share of Search among smoke alarm brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in September 2026.

  4. In September 2026, Kidde rose from 5th to 4th among smoke alarm brands worldwide.

  5. Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.

  6. Estimated monthly branded searches for Clipsal worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does Google Nest compete?

Google Nest is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home security camera brands4th of 611.4%Show ranking
Video doorbell brands4th of 512.2%Show ranking
Fire alarm brands4th of 612.3%Show ranking
Mesh wifi brands3rd of 512.8%Show ranking
Door bell brands3rd of 414.5%Show ranking
Smart speaker brands3rd of 516%Show ranking
Smoke alarm brands2nd of 624.6%Shown above
Smart thermostat brands1st of 541.9%Show ranking

How is Google Nest measured?

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • google nest
  • google nest thermostat
  • googlenest
  • nest thermostat

How the Brand Demand Index is measured

Do you work for Google Nest? To request corrections or removal please contact us via our support page and we will be happy to assist.

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