Amazon Echo vs Google Nest:Which is searched more?
In September 2026, Amazon Echo had more branded searches than Google Nest among smart speaker brands worldwide. Amazon Echo was estimated to have 275K branded searches compared to Google Nest’s 246K, and held a 17.2% Share of Search versus Google Nest’s 15.4%. These are worldwide searches for English-language branded terms.
Follow Amazon Echo vs Google Nest and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Amazon Echo or Google Nest?
Compare the smart speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Echo, Google Nest. The figures are in the table below the chart.
View monthly share of search table
| Month | Sonos | Apple HomePod | Amazon Echo | Google Nest | Bose |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 18.4% | 22.1% | 20.2% | 2.4% |
| Nov 2025 | 41.6% | 16.7% | 20.9% | 18.7% | 2.2% |
| Dec 2025 | 35.1% | 19.1% | 24.3% | 19.2% | 2.2% |
| Jan 2026 | 37.9% | 20.6% | 18.9% | 20.7% | 2% |
| Feb 2026 | 37.8% | 20.6% | 18.9% | 20.7% | 2% |
| Mar 2026 | 43% | 21.5% | 17.6% | 15.7% | 2.2% |
| Apr 2026 | 41.3% | 18.4% | 19.2% | 18.5% | 2.6% |
| May 2026 | 43.1% | 17.3% | 17.6% | 19.3% | 2.7% |
| Jun 2026 | 37% | 20.2% | 20.2% | 20.3% | 2.4% |
| Jul 2026 | 40.3% | 19.8% | 18.7% | 18% | 3.1% |
| Aug 2026 | 43.8% | 19.5% | 17.9% | 16% | 2.8% |
| Sep 2026 | 42.2% | 22.9% | 17.2% | 15.4% | 2.2% |
How has the Amazon Echo and Google Nest comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Google Nest took it in January 2026, Amazon Echo took it in March 2026, Google Nest took it in May 2026, Amazon Echo took it in July 2026.
- Across the 12 months ending September 2026, Amazon Echo’s estimated Share of Search among smart speaker brands worldwide moved from 22.1% to 17.2%, and its estimated monthly branded searches moved from 402K to 275K.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smart speaker brands worldwide moved from 20.2% to 15.4%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for smart speaker brands worldwide in September 2026?
2 changes
In September 2026, Amazon Echo lost estimated Share of Search among smart speaker brands worldwide, from 17.9% to 17.2%.
In September 2026, Google Nest lost estimated Share of Search among smart speaker brands worldwide, from 16% to 15.4%.
Other head-to-heads among smart speaker brands
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Echo’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Echo
2 branded search terms
- amazon echo
- echo dot
Google Nest
1 branded search term
- google nest
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.