How popular isAmazon Echo in search?
In September 2026, there were an estimated 275K branded searches for Amazon Echo worldwide which is down 31.6% over the last 12 months. Amazon Echo holds 17.2% estimated Share of Search among smart speaker brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sonos42.2%
Apple HomePod22.9%Amazon Echo17.2%
Google Nest15.4%
Bose2.2%
Follow Amazon Echo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which smart speaker brands compete with Amazon Echo?
Share of Search by month for Sonos, Apple HomePod, Amazon Echo, Google Nest, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | Sonos | Apple HomePod | Amazon Echo | Google Nest | Bose |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 18.4% | 22.1% | 20.2% | 2.4% |
| Nov 2025 | 41.6% | 16.7% | 20.9% | 18.7% | 2.2% |
| Dec 2025 | 35.1% | 19.1% | 24.3% | 19.2% | 2.2% |
| Jan 2026 | 37.9% | 20.6% | 18.9% | 20.7% | 2% |
| Feb 2026 | 37.8% | 20.6% | 18.9% | 20.7% | 2% |
| Mar 2026 | 43% | 21.5% | 17.6% | 15.7% | 2.2% |
| Apr 2026 | 41.3% | 18.4% | 19.2% | 18.5% | 2.6% |
| May 2026 | 43.1% | 17.3% | 17.6% | 19.3% | 2.7% |
| Jun 2026 | 37% | 20.2% | 20.2% | 20.3% | 2.4% |
| Jul 2026 | 40.3% | 19.8% | 18.7% | 18% | 3.1% |
| Aug 2026 | 43.8% | 19.5% | 17.9% | 16% | 2.8% |
| Sep 2026 | 42.2% | 22.9% | 17.2% | 15.4% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 673K | 0% | -1.6 points | |
| 2, held 2nd | 22.9% | 366K | +22% | +3.4 points | |
| 3, held 3rd | 17.2% | 275K | 0% | -0.7 points | |
| 4, held 4th | 15.4% | 246K | 0% | -0.6 points | |
| 5, held 5th | 2.2% | 35K | -17.5% | -0.6 points |
1.
Sonos42.2%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.6 points.
22.9%
Held 2nd. 366K estimated branded searches, +22% vs prior month. Share +3.4 points.
17.2%
Held 3rd. 275K estimated branded searches, 0% vs prior month. Share -0.7 points.
15.4%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
Bose2.2%
Held 5th. 35K estimated branded searches, -17.5% vs prior month. Share -0.6 points.
Compare search popularity between Amazon Echo and its closest rivals
Every comparison with Amazon Echo
4 comparisons
How has branded search demand for Amazon Echo changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Echo worldwide fell from 402K to 275K.
- Across the 12 months ending September 2026, Amazon Echo’s estimated Share of Search among smart speaker brands worldwide decreased from 22.1% to 17.2%.
- Across the 12 months ending September 2026, Amazon Echo’s estimated Share of Search among smart speaker brands worldwide peaked at 24.3% in December 2025 and was lowest at 17.2% in September 2026.
- Across the 12 months ending September 2026, Amazon Echo fell from 2nd to 3rd among smart speaker brands worldwide.
How did search popularity change for smart speaker brands worldwide in September 2026?
5 changes
In September 2026, Apple HomePod gained estimated Share of Search among smart speaker brands worldwide, from 19.5% to 22.9%.
In September 2026, Sonos lost estimated Share of Search among smart speaker brands worldwide, from 43.8% to 42.2%.
In September 2026, Amazon Echo lost estimated Share of Search among smart speaker brands worldwide, from 17.9% to 17.2%.
In September 2026, Google Nest lost estimated Share of Search among smart speaker brands worldwide, from 16% to 15.4%.
In September 2026, Bose lost estimated Share of Search among smart speaker brands worldwide, from 2.8% to 2.2%.
How is Amazon Echo measured?
Brandwave collects information about searches that people make online using Amazon Echo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- amazon echo
- echo dot
Do you work for Amazon Echo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Amazon Echo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.