Amazon Echo vs Sonos:Which is searched more?
In September 2026, Sonos had more branded searches than Amazon Echo among smart speaker brands worldwide. Sonos was estimated to have 865K branded searches compared to Amazon Echo’s 275K, and held a 34.2% Share of Search versus Amazon Echo’s 10.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Echo or Sonos?
Compare the smart speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sonos, Amazon Echo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sonos | Bose | Google Nest | Apple HomePod | Amazon Echo |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.2% | 23.4% | 11.1% | 13.3% |
| Nov 2025 | 32.1% | 25.7% | 19.9% | 9.9% | 12.4% |
| Dec 2025 | 29.1% | 25.1% | 19.3% | 11.6% | 14.8% |
| Jan 2026 | 30.3% | 22.4% | 22.9% | 12.7% | 11.7% |
| Feb 2026 | 30.8% | 22.9% | 21.4% | 12.9% | 11.9% |
| Mar 2026 | 35.3% | 23.2% | 16.8% | 13.6% | 11.1% |
| Apr 2026 | 33.5% | 25.5% | 18.6% | 10.9% | 11.4% |
| May 2026 | 34.7% | 25% | 18.9% | 10.5% | 10.7% |
| Jun 2026 | 30.3% | 25.3% | 20.4% | 12% | 12% |
| Jul 2026 | 31.2% | 26.6% | 20.4% | 11.2% | 10.6% |
| Aug 2026 | 33.9% | 27.1% | 16.7% | 11.6% | 10.7% |
| Sep 2026 | 34.2% | 24.5% | 16% | 14.5% | 10.9% |
How has the Amazon Echo and Sonos comparison changed over the last 12 months?
3 findings
- Sonos was ahead of Amazon Echo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Echo’s estimated Share of Search among smart speaker brands worldwide moved from 13.3% to 10.9%, and its estimated monthly branded searches moved from 402K to 275K.
- Across the 12 months ending September 2026, Sonos’ estimated Share of Search among smart speaker brands worldwide moved from 29% to 34.2%, and its estimated monthly branded searches moved from 874K to 865K.
How did search popularity change for smart speaker brands worldwide in September 2026?
2 changes
Sonos’ estimated Share of Search among smart speaker brands worldwide has gained ground for 3 months in a row, from 30.3% to 34.2% in September 2026.
Estimated monthly branded searches for Amazon Echo worldwide fell 31.6% over 12 measured months, from 402K to 275K in September 2026.
Other head-to-heads among smart speaker brands
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Echo’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Echo
2 branded search terms
- amazon echo
- echo dot
Sonos
5 branded search terms
- bluetooth speaker sonos
- sonos
- sonos move
- sonos roam
- sonos speaker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.