Brandwave

How popular isSonos in search?

In August 2026, there were an estimated 877K branded searches for Sonos worldwide which held steady over the last 11 months. Sonos holds 26.9% estimated Share of Search among portable speaker brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bose32.8%
  2. Sonos26.9%
  3. Soundcore21%
  4. Marshall16.1%
  5. Ultimate Ears3.2%
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Which portable speaker brands compete with Sonos?

Sonos against portable speaker brands worldwide, by month

Share of Search by month for Bose, Sonos, Soundcore, Marshall, Ultimate Ears. The figures are in the table below the chart.

View monthly share of search table
MonthBoseSonosSoundcoreMarshallUltimate Ears
Oct 202535.2%28.9%18.2%14.3%3.4%
Nov 202540.3%30.5%15.3%10.7%3.2%
Dec 202540.6%27.6%16.8%11.5%3.4%
Jan 202634%29.4%18.5%14.6%3.5%
Feb 202633.8%29%21.6%12.2%3.4%
Mar 202631.6%31.6%20%13.2%3.6%
Apr 202633%28.4%20.9%13.8%3.9%
May 202631.9%30%22.2%12.4%3.5%
Jun 202632.3%26.2%23.1%14.9%3.6%
Jul 202632.6%26%20.1%17.8%3.6%
Aug 202632.8%26.9%21%16.1%3.2%
Sep 2026—————

  1. 1.Bose

    32.8%

    held 1st · 1.1M estimated branded searches · +13.2% vs prior month · +0.2 points

  2. 2.Sonos

    26.9%

    held 2nd · 877K estimated branded searches · +16.3% vs prior month · +0.9 points

  3. 3.Soundcore

    21%

    held 3rd · 683K estimated branded searches · +17.2% vs prior month · +0.9 points

  4. 4.Marshall

    16.1%

    held 4th · 525K estimated branded searches · +2% vs prior month · -1.6 points

  5. 5.Ultimate Ears

    3.2%

    held 5th · 104K estimated branded searches · 0% vs prior month · -0.4 points

Compare search popularity between Sonos and its closest rivals

How has branded search demand for Sonos changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sonos worldwide held steady at 877K.
  • Across the 11 months ending August 2026, Sonos’ estimated Share of Search among portable speaker brands worldwide decreased from 28.9% to 26.9%.
  • Across the 11 months ending August 2026, Sonos’ estimated Share of Search among portable speaker brands worldwide peaked at 31.6% in March 2026 and was lowest at 26% in July 2026.

How did search popularity change for portable speaker brands worldwide in August 2026?

  1. In August 2026, Sonos gained estimated Share of Search among portable speaker brands worldwide, from 26% to 26.9%.

  2. In August 2026, Soundcore gained estimated Share of Search among portable speaker brands worldwide, from 20.1% to 21%.

  3. In August 2026, Marshall lost estimated Share of Search among portable speaker brands worldwide, from 17.8% to 16.1%.

  4. Bose’s estimated Share of Search among portable speaker brands worldwide has gained ground for 3 months in a row, from 31.9% to 32.8% in August 2026.

How is Sonos measured?

Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • bluetooth speaker sonos
  • sonos
  • sonos com
  • sonos move
  • sonos roam
  • sonos speaker

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How the Brand Demand Index is measured

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