How popular isSonos in search?
In August 2026, there were an estimated 877K branded searches for Sonos worldwide which held steady over the last 11 months. Sonos holds 17.1% estimated Share of Search among soundbar brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which soundbar brands compete with Sonos?
Share of Search by month for JBL, Bose, Sonos, LG, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Bose | Sonos | LG | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 20.7% | 17% | 10.1% | 8.8% |
| Nov 2025 | 46.2% | 23.7% | 18% | 6.1% | 5.9% |
| Dec 2025 | 48.2% | 23.7% | 16.1% | 6.3% | 5.7% |
| Jan 2026 | 49.3% | 18.3% | 15.8% | 9.4% | 7.1% |
| Feb 2026 | 42.8% | 19.6% | 16.8% | 12% | 8.8% |
| Mar 2026 | 40% | 19.2% | 19.2% | 13.4% | 8.2% |
| Apr 2026 | 53.2% | 17% | 14.6% | 8.4% | 6.8% |
| May 2026 | 46.1% | 19.5% | 18.3% | 8.9% | 7.2% |
| Jun 2026 | 47.5% | 19.9% | 16.1% | 9.1% | 7.4% |
| Jul 2026 | 47.2% | 19.9% | 15.9% | 9.1% | 7.9% |
| Aug 2026 | 43.7% | 20.9% | 17.1% | 10% | 8.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 2.2M | 0% | -3.5 points | |
| 2, held 2nd | 20.9% | 1.1M | +13.2% | +1 points | |
| 3, held 3rd | 17.1% | 877K | +16.3% | +1.2 points | |
| 4, held 4th | 10% | 513K | +19% | +0.9 points | |
| 5, held 5th | 8.2% | 422K | +12% | +0.3 points |
1.
JBL43.7%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -3.5 points.
2.
Bose20.9%
Held 2nd. 1.1M estimated branded searches, +13.2% vs prior month. Share +1 points.
3.
Sonos17.1%
Held 3rd. 877K estimated branded searches, +16.3% vs prior month. Share +1.2 points.
4.
LG10%
Held 4th. 513K estimated branded searches, +19% vs prior month. Share +0.9 points.
5.
Samsung8.2%
Held 5th. 422K estimated branded searches, +12% vs prior month. Share +0.3 points.
Compare search popularity between Sonos and its closest rivals
How has branded search demand for Sonos changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sonos worldwide held steady at 877K.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among soundbar brands worldwide peaked at 19.2% in March 2026 and was lowest at 14.6% in April 2026.
How did search popularity change for soundbar brands worldwide in August 2026?
5 changes
In August 2026, Sonos gained estimated Share of Search among soundbar brands worldwide, from 15.9% to 17.1%.
In August 2026, Bose gained estimated Share of Search among soundbar brands worldwide, from 19.9% to 20.9%.
In August 2026, LG gained estimated Share of Search among soundbar brands worldwide, from 9.1% to 10%.
In August 2026, JBL lost estimated Share of Search among soundbar brands worldwide, from 47.2% to 43.7%.
Samsung’s estimated Share of Search among soundbar brands worldwide has gained ground for 3 months in a row, from 7.2% to 8.2% in August 2026.
Where does Sonos compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart speaker brands | 4th of 5 | 0.11% | Show ranking |
| Soundbar brands | 3rd of 5 | 17.1% | Shown above |
| Portable speaker brands | 2nd of 5 | 26.9% | Show ranking |
How is Sonos measured?
Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- bluetooth speaker sonos
- sonos
- sonos com
- sonos move
- sonos roam
- sonos speaker
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Is Sonos your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.