Brandwave

How popular isSonos in search?

In September 2026, there were an estimated 865K branded searches for Sonos worldwide which held steady over the last 12 months. Sonos holds 12.6% estimated Share of Search among bluetooth speaker brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL81.7%
  2. Sonos12.6%
  3. Bang & Olufsen5.6%
  4. Bose0.04%
  5. Marshall0.03%
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Which bluetooth speaker brands compete with Sonos?

Sonos against bluetooth speaker brands worldwide, by month

Share of Search by month for JBL, Sonos, Bang & Olufsen. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonosBang & OlufsenBoseMarshall
Oct 202580.5%13.4%6%0.05%0.03%
Nov 202580.7%14.1%5.2%0.04%0.03%
Dec 202584.4%11.4%4.2%0.04%0.03%
Jan 202683.2%11.6%5.2%0.03%0.03%
Feb 202681.1%13%5.8%0.04%0.03%
Mar 202679.5%15%5.5%0.04%0.04%
Apr 202685.9%9.7%4.3%0.03%0.02%
May 202682%12.4%5.5%0.03%0.02%
Jun 202685.2%10.2%4.5%0.04%0.02%
Jul 202685.2%10.2%4.5%0.03%0.03%
Aug 202683.2%11.6%5.2%0.03%0.03%
Sep 202681.7%12.6%5.6%0.04%0.03%

  1. 1.JBL

    81.7%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.5 points.

  2. 2.Sonos

    12.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Bang & Olufsen

    5.6%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Bose

    0.04%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Marshall

    0.03%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sonos and its closest rivals

Every comparison with Sonos

How has branded search demand for Sonos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sonos worldwide held steady, from 874K to 865K.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among bluetooth speaker brands worldwide decreased from 13.4% to 12.6%.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among bluetooth speaker brands worldwide peaked at 15% in March 2026 and was lowest at 9.7% in April 2026.

How did search popularity change for bluetooth speaker brands worldwide in September 2026?

  1. In September 2026, Sonos gained estimated Share of Search among bluetooth speaker brands worldwide, from 11.6% to 12.6%.

  2. In September 2026, JBL lost estimated Share of Search among bluetooth speaker brands worldwide, from 83.2% to 81.7%.

  3. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

Where does Sonos compete?

Sonos is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home cinema brands4th of 85.2%Show ranking
Surround sound system brands3rd of 712.4%Show ranking
Speaker brands2nd of 612.5%Show ranking
Bluetooth speaker brands2nd of 512.6%Shown above
Sound bar brands3rd of 412.7%Show ranking
Soundbar brands2nd of 512.9%Show ranking
Portable speaker brands1st of 531.3%Show ranking
Smart speaker brands1st of 542.2%Show ranking

How is Sonos measured?

Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • bluetooth speaker sonos
  • sonos
  • sonos move
  • sonos roam
  • sonos speaker

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How the Brand Demand Index is measured

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