Soundbar brands:Which brands are most popular in search?
In August 2026, JBL was the most searched among soundbar brands worldwide, with an estimated 2.2M branded searches and 43.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Follow soundbar brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the soundbar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JBL, Bose, Sonos, LG, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Bose | Sonos | LG | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 20.7% | 17% | 10.1% | 8.8% |
| Nov 2025 | 46.2% | 23.7% | 18% | 6.1% | 5.9% |
| Dec 2025 | 48.2% | 23.7% | 16.1% | 6.3% | 5.7% |
| Jan 2026 | 49.3% | 18.3% | 15.8% | 9.4% | 7.1% |
| Feb 2026 | 42.8% | 19.6% | 16.8% | 12% | 8.8% |
| Mar 2026 | 40% | 19.2% | 19.2% | 13.4% | 8.2% |
| Apr 2026 | 53.2% | 17% | 14.6% | 8.4% | 6.8% |
| May 2026 | 46.1% | 19.5% | 18.3% | 8.9% | 7.2% |
| Jun 2026 | 47.5% | 19.9% | 16.1% | 9.1% | 7.4% |
| Jul 2026 | 47.2% | 19.9% | 15.9% | 9.1% | 7.9% |
| Aug 2026 | 43.7% | 20.9% | 17.1% | 10% | 8.2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 2.2M | 0% | -3.5 points | |
| 2, held 2nd | 20.9% | 1.1M | +13.2% | +1 points | |
| 3, held 3rd | 17.1% | 877K | +16.3% | +1.2 points | |
| 4, held 4th | 10% | 513K | +19% | +0.9 points | |
| 5, held 5th | 8.2% | 422K | +12% | +0.3 points |
1.
JBL43.7%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -3.5 points.
2.
Bose20.9%
Held 2nd. 1.1M estimated branded searches, +13.2% vs prior month. Share +1 points.
3.
Sonos17.1%
Held 3rd. 877K estimated branded searches, +16.3% vs prior month. Share +1.2 points.
4.
LG10%
Held 4th. 513K estimated branded searches, +19% vs prior month. Share +0.9 points.
5.
Samsung8.2%
Held 5th. 422K estimated branded searches, +12% vs prior month. Share +0.3 points.
Compare search popularity between leading brands
- JBL vs Bose: compare search popularity
- JBL vs Sonos: compare search popularity
- JBL vs LG: compare search popularity
- JBL vs Samsung: compare search popularity
- Bose vs Sonos: compare search popularity
- Bose vs LG: compare search popularity
- Bose vs Samsung: compare search popularity
- Sonos vs LG: compare search popularity
- Sonos vs Samsung: compare search popularity
- LG vs Samsung: compare search popularity
- Compare any of these brands
Which brand is most popular in search among soundbar brands worldwide?
5 brands
In August 2026, JBL was the most searched among soundbar brands worldwide, with an estimated 2.2M branded searches and 43.7% estimated Share of Search within this set. Bose is in 2nd place, 22.9 percentage points behind at 20.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| JBL | 43.4% → 43.7% | 53.2%Apr 2026 | 40%Mar 2026 | 1st |
| Bose | 20.7% → 20.9% | 23.7%Nov 2025 | 17%Apr 2026 | 2nd |
| Sonos | 17% → 17.1% | 19.2%Mar 2026 | 14.6%Apr 2026 | 3rd |
| LG | 10.1% → 10% | 13.4%Mar 2026 | 6.1%Nov 2025 | 4th |
| Samsung | 8.8% → 8.2% | 8.8%Feb 2026 | 5.7%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among soundbar brands worldwide decreased from 8.8% to 8.2%.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among soundbar brands worldwide peaked at 53.2% in April 2026 and was lowest at 40% in March 2026.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among soundbar brands worldwide peaked at 23.7% in November 2025 and was lowest at 17% in April 2026.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among soundbar brands worldwide peaked at 19.2% in March 2026 and was lowest at 14.6% in April 2026.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among soundbar brands worldwide peaked at 13.4% in March 2026 and was lowest at 6.1% in November 2025.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among soundbar brands worldwide peaked at 8.8% in February 2026 and was lowest at 5.7% in December 2025.
- Across the 11 months ending August 2026, JBL, Bose, Sonos and LG held steady: their estimated Share of Search among soundbar brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for soundbar brands worldwide in August 2026?
5 changes
In August 2026, Sonos gained estimated Share of Search among soundbar brands worldwide, from 15.9% to 17.1%.
In August 2026, Bose gained estimated Share of Search among soundbar brands worldwide, from 19.9% to 20.9%.
In August 2026, LG gained estimated Share of Search among soundbar brands worldwide, from 9.1% to 10%.
In August 2026, JBL lost estimated Share of Search among soundbar brands worldwide, from 47.2% to 43.7%.
Samsung’s estimated Share of Search among soundbar brands worldwide has gained ground for 3 months in a row, from 7.2% to 8.2% in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.