Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 4.6 million times worldwide, a 15% increase from the previous year. These searches made up 34.4% of all global soundbar brand searches, placing Sony second out of eight brands. When we asked both ChatGPT and Google AI Overviews about soundbar brands, Sony appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Sony is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. JBLShare of searches 41.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  2. SonyShare of searches 34.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. PanasonicShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. SonosShare of searches 7.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. BoseShare of searches 3.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top soundbar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sony appeared in all four answers. Sony is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Sonos2nd
  3. Sony3rd
  4. Bose4th
  5. JBL5th
  6. LG6th
  7. Vizio7th
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JBL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sonos3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bose3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vizio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Panasonic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about soundbar brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which soundbar brands compete with Sony?

Sony against soundbar brands worldwide, by month

Share of searches by month for JBL, Sony, Panasonic, Sonos, Bose. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyPanasonicSonosBoseSamsungVizioLG
Oct 202542.1%31.1%10.3%8.4%4.6%1.9%1.4%0.28%
Nov 202546%29.2%7.7%9.4%4.5%1.7%1.3%0.25%
Dec 202547.8%29.8%7.7%7.7%4.5%1.4%1%0.21%
Jan 202643.5%33.7%8.9%7.3%3.5%1.6%1.2%0.24%
Feb 202638.2%33.8%13.3%7.3%3.5%2.3%1.2%0.3%
Mar 202639.4%33.1%10.7%8.8%3.9%2.3%1.4%0.29%
Apr 202647.5%28.8%11.3%6.2%3.2%1.7%1%0.25%
May 202644%29.5%11.6%7.8%4%1.7%1.1%0.26%
Jun 202645.5%30.5%9.9%6.6%4.2%1.8%1.3%0.27%
Jul 202642.8%34.3%9.3%6.2%3.9%2%1.2%0.25%
Aug 202643.3%33.5%8.9%7.3%3.7%1.9%1.2%0.24%
Sep 202641.7%34.4%9.3%7.6%3.9%1.7%1.2%0.2%

  1. 1.JBL

    41.7%

    Held 1st. 3.7M estimated branded searches, -8% vs prior month. Share -1.6 points.

  2. 2.Sony

    34.4%

    Held 2nd. 3M estimated branded searches, -2.2% vs prior month. Share +0.8 points.

  3. 3.Panasonic

    9.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Sonos

    7.6%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Bose

    3.9%

    Held 5th. 347K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Samsung

    1.7%

    Held 6th. 151K estimated branded searches, -14.2% vs prior month. Share -0.2 points.

  7. 7.Vizio

    1.2%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.LG

    0.2%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Sony and its closest rivals

Every comparison with Sony

67 comparisons

How has branded search demand for Sony changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 4M to 4.6M.
  • Across the 12 months ending September 2026, Sony’s share of searches among soundbar brands worldwide increased from 31.1% to 34.4%.
  • Across the 12 months ending September 2026, Sony’s share of searches among soundbar brands worldwide peaked at 34.4% in September 2026 and was lowest at 28.8% in April 2026.

How did search popularity change for soundbar brands worldwide in September 2026?

3 changes

  1. In September 2026, Sony gained share of searches among soundbar brands worldwide, from 33.5% to 34.4%.

  2. In September 2026, JBL lost share of searches among soundbar brands worldwide, from 43.3% to 41.7%.

  3. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Sony’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony
  • sony camera
  • sony cyber shot
  • sony headphone
  • sony headphones
  • sony memory card
  • sony projector
  • sony sd card
  • sony wh 1000xm5
  • sony wh 1000xm6

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands3rd of 914%Show ranking
Headphone brands3rd of 1014.2%Show ranking
Wireless headphones brands3rd of 1014.4%Show ranking
Ear buds brands3rd of 515.5%Show ranking
Earphones brands3rd of 815.6%Show ranking
Bluetooth speaker brands2nd of 932.2%Show ranking
Surround sound system brands2nd of 1038.2%Show ranking
Party speaker brands2nd of 738.3%Show ranking
Soundbar brands2nd of 834.4%Shown above
Home cinema brands2nd of 1241%Show ranking
Wireless headset brands1st of 939.5%Show ranking
Kids headphones1st of 555.2%Show ranking
Camera brands1st of 853.1%Show ranking
TV brands1st of 749.9%Show ranking
Projector brands1st of 946.4%Show ranking
Camera lens brands1st of 764.6%Show ranking
Television brands1st of 559.6%Show ranking
Wide angle lens brands1st of 576.6%Show ranking
Telephoto lens brands1st of 477.9%Show ranking
Studio headphone brands1st of 688.6%Show ranking
Home theater projector brands1st of 686.8%Show ranking
Over-ear headphone brands1st of 734.1%Show ranking
Memory card brands4th of 70.96%Show ranking
Laser projector brands4th of 106.5%Show ranking
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