Memory card brands:Which brands are most popular in search?
In August 2026, SanDisk was the most searched among memory card brands worldwide, with an estimated 673K branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the memory card brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SanDisk, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Kingston | Lexar | AngelBird | ProGrade |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 54.4% | 1.2% | 0.09% | 0.01% | — |
| Nov 2025 | 50.3% | 48.2% | 1.4% | 0.11% | 0.02% | — |
| Dec 2025 | 46.7% | 50.3% | 2.8% | 0.11% | 0.02% | — |
| Jan 2026 | 62% | 36.5% | 1.4% | 0.08% | 0.01% | — |
| Feb 2026 | 58.5% | 40.1% | 1.3% | 0.09% | 0.02% | — |
| Mar 2026 | 53.7% | 45% | 1.2% | 0.09% | 0.01% | — |
| Apr 2026 | 60.4% | 38.6% | 0.89% | 0.1% | 0.02% | — |
| May 2026 | 69.5% | 29.7% | 0.68% | 0.07% | <0.01% | — |
| Jun 2026 | 65.1% | 34% | 0.78% | 0.07% | <0.01% | — |
| Jul 2026 | 63.6% | 35.6% | 0.77% | 0.07% | <0.01% | — |
| Aug 2026 | 61% | 38.2% | 0.73% | 0.09% | <0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 673K | 0% | -2.6 points | |
| 2, held 2nd | 38.2% | 422K | +12% | +2.6 points | |
| 3, held 3rd | 0.73% | 8.1K | 0% | 0 points | |
| 4, held 4th | 0.09% | 1K | +38.9% | 0 points | |
| 5, held 5th | <0.01% | 70 | -22.2% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
SanDisk
61%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.6 points.
2.
Samsung38.2%
Held 2nd. 422K estimated branded searches, +12% vs prior month. Share +2.6 points.
3.
Kingston0.73%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.Lexar
0.09%
Held 4th. 1K estimated branded searches, +38.9% vs prior month. Share 0 points.
<0.01%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
—.ProGrade
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among memory card brands worldwide?
5 brands
In August 2026, SanDisk was the most searched among memory card brands worldwide, with an estimated 673K branded searches and 61% estimated Share of Search within this set. Samsung is in 2nd place, 22.8 percentage points behind at 38.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| SanDisk | 44.3% → 61% | 69.5%May 2026 | 44.3%Oct 2025 | 2nd → 1st |
| Samsung | 54.4% → 38.2% | 54.4%Oct 2025 | 29.7%May 2026 | 1st → 2nd |
| Kingston | 1.2% → 0.73% | 2.8%Dec 2025 | 0.68%May 2026 | 3rd |
| Lexar | 0.09% | 0.11%Nov 2025 | 0.07%Jul 2026 | 4th |
| AngelBird | 0.01% → <0.01% | 0.02%Nov 2025 | <0.01%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among memory card brands worldwide increased from 44.3% to 61%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among memory card brands worldwide decreased from 54.4% to 38.2%.
- Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among memory card brands worldwide peaked at 69.5% in May 2026 and was lowest at 44.3% in October 2025.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among memory card brands worldwide peaked at 54.4% in October 2025 and was lowest at 29.7% in May 2026.
- Across the 11 months ending August 2026, Kingston’s estimated Share of Search among memory card brands worldwide peaked at 2.8% in December 2025 and was lowest at 0.68% in May 2026.
- Across the 11 months ending August 2026, SanDisk rose from 2nd to 1st among memory card brands worldwide.
- Across the 11 months ending August 2026, Samsung fell from 1st to 2nd among memory card brands worldwide.
- Across the 11 months ending August 2026, Kingston, Lexar, AngelBird and ProGrade held steady: their estimated Share of Search among memory card brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for memory card brands worldwide in August 2026?
5 changes
In August 2026, Samsung gained estimated Share of Search among memory card brands worldwide, from 35.6% to 38.2%.
In August 2026, SanDisk lost estimated Share of Search among memory card brands worldwide, from 63.6% to 61%.
Estimated monthly branded searches for Lexar worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.
Estimated monthly branded searches for AngelBird worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.
Estimated monthly branded searches for Kingston worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
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