Brandwave

How popular isKingston in search?

In August 2026, there were an estimated 8.1K branded searches for Kingston worldwide which is down 18.2% over the last 11 months. Kingston holds 0.73% estimated Share of Search among memory card brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SanDisk61%
  2. Samsung38.2%
  3. Kingston0.73%
  4. Lexar0.09%
  5. AngelBird<0.01%
  6. ProGrade—
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Which memory card brands compete with Kingston?

Kingston against memory card brands worldwide, by month

Share of Search by month for SanDisk, Samsung, Kingston. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsungKingstonLexarAngelBirdProGrade
Oct 202544.3%54.4%1.2%0.09%0.01%—
Nov 202550.3%48.2%1.4%0.11%0.02%—
Dec 202546.7%50.3%2.8%0.11%0.02%—
Jan 202662%36.5%1.4%0.08%0.01%—
Feb 202658.5%40.1%1.3%0.09%0.02%—
Mar 202653.7%45%1.2%0.09%0.01%—
Apr 202660.4%38.6%0.89%0.1%0.02%—
May 202669.5%29.7%0.68%0.07%<0.01%—
Jun 202665.1%34%0.78%0.07%<0.01%—
Jul 202663.6%35.6%0.77%0.07%<0.01%—
Aug 202661%38.2%0.73%0.09%<0.01%—
Sep 2026——————

  1. 1.SanDisk

    61%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Samsung

    38.2%

    Held 2nd. 422K estimated branded searches, +12% vs prior month. Share +2.6 points.

  3. 3.Kingston

    0.73%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Lexar

    0.09%

    Held 4th. 1K estimated branded searches, +38.9% vs prior month. Share 0 points.

  5. 5.AngelBird

    <0.01%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  6. —.ProGrade

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Kingston and its closest rivals

Every comparison with Kingston

How has branded search demand for Kingston changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kingston worldwide fell from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Kingston’s estimated Share of Search among memory card brands worldwide peaked at 2.8% in December 2025 and was lowest at 0.68% in May 2026.

How did search popularity change for memory card brands worldwide in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among memory card brands worldwide, from 35.6% to 38.2%.

  2. In August 2026, SanDisk lost estimated Share of Search among memory card brands worldwide, from 63.6% to 61%.

  3. Estimated monthly branded searches for Lexar worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

  4. Estimated monthly branded searches for AngelBird worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.

  5. Estimated monthly branded searches for Kingston worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Kingston measured?

Brandwave collects information about searches that people make online using Kingston’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kingston ram

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How the Brand Demand Index is measured

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