Brandwave

How popular isCrucial in search?

In September 2026, there were an estimated 12.1K branded searches for Crucial worldwide which held steady over the last 12 months. Crucial holds 1.3% estimated Share of Search among storage drive and memory card brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SanDisk59.8%
  2. Seagate17.9%
  3. Western Digital14.7%
  4. Samsung SSD5.4%
  5. Crucial1.3%
  6. Kingston0.88%
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Which storage drive and memory card brands compete with Crucial?

Crucial against storage drive and memory card brands worldwide, by month

Share of Search by month for SanDisk, Seagate, Western Digital, Samsung SSD, Crucial. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSeagateWestern DigitalSamsung SSDCrucialKingston
Oct 202545.1%24.6%20.2%7.4%1.5%1.2%
Nov 202550.9%18.7%18.7%8.4%2%1.4%
Dec 202538.9%17.4%17.4%9.6%14.3%2.3%
Jan 202656.2%16.8%16.8%6.2%2.8%1.2%
Feb 202651.4%15.4%23%6.9%2.1%1.1%
Mar 202651.8%19%19%7%2.1%1.1%
Apr 202657.1%17.1%17.1%6.3%1.5%0.84%
May 202664.8%15.8%13%4.8%0.95%0.64%
Jun 202660.1%18%14.7%5.4%1.1%0.72%
Jul 202662.4%18.6%12.5%4.6%1.1%0.75%
Aug 202660.1%18%14.7%5.4%1.1%0.72%
Sep 202659.8%17.9%14.7%5.4%1.3%0.88%

  1. 1.SanDisk

    59.8%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  2. 2.Seagate

    17.9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share 0 points.

  3. 3.Western Digital

    14.7%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Samsung SSD

    5.4%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Crucial

    1.3%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kingston

    0.88%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Crucial and its closest rivals

Every comparison with Crucial

How has branded search demand for Crucial changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Crucial worldwide held steady at 12.1K.
  • Across the 12 months ending September 2026, Crucial’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 14.3% in December 2025 and was lowest at 0.95% in May 2026.

How did search popularity change for storage drive and memory card brands worldwide in September 2026?

  1. Estimated monthly branded searches for SanDisk worldwide rose 49.5% over 12 measured months, from 368K to 550K in September 2026.

  2. Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Samsung SSD worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for Western Digital worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  5. Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Crucial compete?

Crucial is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
External drive brands6th of 60.98%Show ranking
External SSD brands5th of 51%Show ranking
Storage drive and memory card brands5th of 61.3%Shown above

How is Crucial measured?

Brandwave collects information about searches that people make online using Crucial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • crucial ram

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How the Brand Demand Index is measured

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