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Storage drive and memory card brands:Which are searched most?

In September 2026, SanDisk was the most searched among storage drive and memory card brands worldwide, with an estimated 550K branded searches and 59.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SanDisk59.8%
  2. Seagate17.9%
  3. Western Digital14.7%
  4. Samsung SSD5.4%
  5. Crucial1.3%
  6. Kingston0.88%

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Share of SearchLeaderboard

Compare the SSD, hard drive and memory card brands people store files on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among storage drive and memory card brands worldwide, by month

Share of Search by month for SanDisk, Seagate, Western Digital, Samsung SSD. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSeagateWestern DigitalSamsung SSDCrucialKingston
Oct 202545.1%24.6%20.2%7.4%1.5%1.2%
Nov 202550.9%18.7%18.7%8.4%2%1.4%
Dec 202538.9%17.4%17.4%9.6%14.3%2.3%
Jan 202656.2%16.8%16.8%6.2%2.8%1.2%
Feb 202651.4%15.4%23%6.9%2.1%1.1%
Mar 202651.8%19%19%7%2.1%1.1%
Apr 202657.1%17.1%17.1%6.3%1.5%0.84%
May 202664.8%15.8%13%4.8%0.95%0.64%
Jun 202660.1%18%14.7%5.4%1.1%0.72%
Jul 202662.4%18.6%12.5%4.6%1.1%0.75%
Aug 202660.1%18%14.7%5.4%1.1%0.72%
Sep 202659.8%17.9%14.7%5.4%1.3%0.88%

This month’s ranking, September 2026

  1. 1.SanDisk

    59.8%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  2. 2.Seagate

    17.9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share 0 points.

  3. 3.Western Digital

    14.7%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Samsung SSD

    5.4%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Crucial

    1.3%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kingston

    0.88%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among storage drive and memory card brands worldwide?

In September 2026, SanDisk was the most searched among storage drive and memory card brands worldwide, with an estimated 550K branded searches and 59.8% estimated Share of Search within this set. Seagate is in 2nd place, 41.9 percentage points behind at 17.9% Share of Search.

Global storage drive and memory card brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SanDisk45.1% → 59.8%64.8%May 202638.9%Dec 20251st
Seagate24.6% → 17.9%24.6%Oct 202515.4%Feb 20262nd
Western Digital20.2% → 14.7%23%Feb 202612.5%Jul 20263rd
Samsung SSD7.4% → 5.4%9.6%Dec 20254.6%Jul 20264th
Crucial1.5% → 1.3%14.3%Dec 20250.95%May 20265th
Kingston1.2% → 0.88%2.3%Dec 20250.64%May 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among storage drive and memory card brands worldwide increased from 45.1% to 59.8%.
  • Across the 12 months ending September 2026, Seagate’s estimated Share of Search among storage drive and memory card brands worldwide decreased from 24.6% to 17.9%.
  • Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands worldwide decreased from 20.2% to 14.7%.
  • Across the 12 months ending September 2026, Samsung SSD’s estimated Share of Search among storage drive and memory card brands worldwide decreased from 7.4% to 5.4%.
  • Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 64.8% in May 2026 and was lowest at 38.9% in December 2025.
  • Across the 12 months ending September 2026, Seagate’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 24.6% in October 2025 and was lowest at 15.4% in February 2026.
  • Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 23% in February 2026 and was lowest at 12.5% in July 2026.
  • Across the 12 months ending September 2026, Samsung SSD’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 9.6% in December 2025 and was lowest at 4.6% in July 2026.
  • Across the 12 months ending September 2026, Crucial’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 14.3% in December 2025 and was lowest at 0.95% in May 2026.
  • Across the 12 months ending September 2026, Kingston’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 2.3% in December 2025 and was lowest at 0.64% in May 2026.
  • Across the 12 months ending September 2026, Crucial and Kingston held steady: their estimated Share of Search among storage drive and memory card brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for storage drive and memory card brands worldwide in September 2026?

  1. Estimated monthly branded searches for SanDisk worldwide rose 49.5% over 12 measured months, from 368K to 550K in September 2026.

  2. Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Samsung SSD worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for Western Digital worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  5. Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

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