Brandwave

How popular isCrucial in search?

In August 2026, there were an estimated 12.1K branded searches for Crucial worldwide which held steady over the last 11 months. Crucial holds 0.81% estimated Share of Search among external drive brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SanDisk45%
  2. Samsung28.2%
  3. Seagate13.4%
  4. Western Digital11%
  5. LaCie1.5%
  6. Crucial0.81%
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Which external drive brands compete with Crucial?

Crucial against external drive brands worldwide, by month

Share of Search by month for SanDisk, Samsung, Seagate, Western Digital, Crucial. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsungSeagateWestern DigitalLaCieCrucial
Oct 202530%36.9%16.4%13.5%2.2%0.99%
Nov 202535.7%34.1%13.1%13.1%2.6%1.4%
Dec 202529.3%31.6%13.1%13.1%2.2%10.7%
Jan 202643.8%25.8%13.1%13.1%2.2%2.2%
Feb 202639.7%27.1%11.9%17.7%2%1.6%
Mar 202637.3%31.2%13.7%13.7%2.7%1.5%
Apr 202643.2%27.6%13%13%2.1%1.2%
May 202652.1%22.3%12.7%10.4%1.7%0.77%
Jun 202647.2%24.7%14.1%11.6%1.6%0.85%
Jul 202647.4%26.5%14.2%9.5%1.6%0.85%
Aug 202645%28.2%13.4%11%1.5%0.81%
Sep 2026——————

  1. 1.SanDisk

    45%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. 2.Samsung

    28.2%

    Held 2nd. 422K estimated branded searches, +12% vs prior month. Share +1.7 points.

  3. 3.Seagate

    13.4%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Western Digital

    11%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  5. 5.LaCie

    1.5%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Crucial

    0.81%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Crucial and its closest rivals

How has branded search demand for Crucial changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Crucial worldwide held steady at 12.1K.
  • Across the 11 months ending August 2026, Crucial’s estimated Share of Search among external drive brands worldwide peaked at 10.7% in December 2025 and was lowest at 0.77% in May 2026.

How did search popularity change for external drive brands worldwide in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among external drive brands worldwide, from 26.5% to 28.2%.

  2. In August 2026, Western Digital gained estimated Share of Search among external drive brands worldwide, from 9.5% to 11%.

  3. In August 2026, SanDisk lost estimated Share of Search among external drive brands worldwide, from 47.4% to 45%.

  4. In August 2026, Seagate lost estimated Share of Search among external drive brands worldwide, from 14.2% to 13.4%.

  5. Estimated monthly branded searches for LaCie worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Crucial compete?

Crucial is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
External drive brands6th of 60.81%Shown above
External SSD brands5th of 50.82%Show ranking

How is Crucial measured?

Brandwave collects information about searches that people make online using Crucial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • crucial ram

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How the Brand Demand Index is measured

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