Brandwave

Flash Drive brands:Which are searched most?

In September 2026, SanDisk was the most searched among flash Drive brands worldwide, with an estimated 550K branded searches and 60.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SanDisk60.4%
  2. Samsung38.6%
  3. Kingston0.89%
  4. Lexar0.11%

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Share of SearchLeaderboard

Compare the flash drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flash Drive brands worldwide, by month

Share of Search by month for SanDisk, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsungKingstonLexar
Oct 202544.3%54.4%1.2%0.09%
Nov 202550.4%48.2%1.4%0.11%
Dec 202546.7%50.3%2.8%0.11%
Jan 202662%36.5%1.4%0.08%
Feb 202658.5%40.1%1.3%0.09%
Mar 202653.8%45%1.2%0.09%
Apr 202660.4%38.6%0.89%0.1%
May 202669.5%29.7%0.68%0.07%
Jun 202665.1%34%0.78%0.07%
Jul 202663.6%35.6%0.77%0.07%
Aug 202661%38.2%0.73%0.09%
Sep 202660.4%38.6%0.89%0.11%

This month’s ranking, September 2026

  1. 1.SanDisk

    60.4%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  2. 2.Samsung

    38.6%

    Held 2nd. 352K estimated branded searches, -16.6% vs prior month. Share +0.4 points.

  3. 3.Kingston

    0.89%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Lexar

    0.11%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among flash Drive brands worldwide?

In September 2026, SanDisk was the most searched among flash Drive brands worldwide, with an estimated 550K branded searches and 60.4% estimated Share of Search within this set. Samsung is in 2nd place, 21.8 percentage points behind at 38.6% Share of Search.

Global flash Drive brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SanDisk44.3% → 60.4%69.5%May 202644.3%Oct 20252nd → 1st
Samsung54.4% → 38.6%54.4%Oct 202529.7%May 20261st → 2nd
Kingston1.2% → 0.89%2.8%Dec 20250.68%May 20263rd
Lexar0.09% → 0.11%0.11%Nov 20250.07%Jul 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among flash Drive brands worldwide increased from 44.3% to 60.4%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among flash Drive brands worldwide decreased from 54.4% to 38.6%.
  • Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among flash Drive brands worldwide peaked at 69.5% in May 2026 and was lowest at 44.3% in October 2025.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among flash Drive brands worldwide peaked at 54.4% in October 2025 and was lowest at 29.7% in May 2026.
  • Across the 12 months ending September 2026, Kingston’s estimated Share of Search among flash Drive brands worldwide peaked at 2.8% in December 2025 and was lowest at 0.68% in May 2026.
  • Across the 12 months ending September 2026, SanDisk rose from 2nd to 1st among flash Drive brands worldwide.
  • Across the 12 months ending September 2026, Samsung fell from 1st to 2nd among flash Drive brands worldwide.
  • Across the 12 months ending September 2026, Kingston and Lexar held steady: their estimated Share of Search among flash Drive brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for flash Drive brands worldwide in September 2026?

  1. In September 2026, SanDisk lost estimated Share of Search among flash Drive brands worldwide, from 61% to 60.4%.

  2. Samsung’s estimated Share of Search among flash Drive brands worldwide has gained ground for 3 months in a row, from 34% to 38.6% in September 2026.

  3. Estimated monthly branded searches for Lexar worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026.

  4. Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

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