How popular isLexar in search?
In September 2026, there were an estimated 1K branded searches for Lexar worldwide which is up 38.9% over the last 12 months. Lexar holds 0.11% estimated Share of Search among flash drive brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which flash drive brands compete with Lexar?
Share of Search by month for SanDisk, Samsung, Lexar. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Kingston | Lexar |
|---|---|---|---|---|
| Oct 2025 | 44.3% | 54.4% | 1.2% | 0.09% |
| Nov 2025 | 50.4% | 48.2% | 1.4% | 0.11% |
| Dec 2025 | 46.7% | 50.3% | 2.8% | 0.11% |
| Jan 2026 | 62% | 36.5% | 1.4% | 0.08% |
| Feb 2026 | 58.5% | 40.1% | 1.3% | 0.09% |
| Mar 2026 | 53.8% | 45% | 1.2% | 0.09% |
| Apr 2026 | 60.4% | 38.6% | 0.89% | 0.1% |
| May 2026 | 69.5% | 29.7% | 0.68% | 0.07% |
| Jun 2026 | 65.1% | 34% | 0.78% | 0.07% |
| Jul 2026 | 63.6% | 35.6% | 0.77% | 0.07% |
| Aug 2026 | 61% | 38.2% | 0.73% | 0.09% |
| Sep 2026 | 60.4% | 38.6% | 0.89% | 0.11% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 550K | -18.3% | -0.6 points | |
| 2, held 2nd | 38.6% | 352K | -16.6% | +0.4 points | |
| 3, held 3rd | 0.89% | 8.1K | 0% | +0.2 points | |
| 4, held 4th | 0.11% | 1K | 0% | 0 points |
1.
SanDisk
60.4%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.6 points.
2.
Samsung38.6%
Held 2nd. 352K estimated branded searches, -16.6% vs prior month. Share +0.4 points.
3.
Kingston0.89%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Lexar0.11%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Lexar and its closest rivals
Every comparison with Lexar
4 comparisons
How has branded search demand for Lexar changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lexar worldwide rose from 720 to 1K.
- Across the 12 months ending September 2026, Lexar’s estimated Share of Search among flash drive brands worldwide held steady, from 0.09% to 0.11%.
How did search popularity change for flash drive brands worldwide in September 2026?
4 changes
In September 2026, SanDisk lost estimated Share of Search among flash drive brands worldwide, from 61% to 60.4%.

Samsung’s estimated Share of Search among flash drive brands worldwide has gained ground for 3 months in a row, from 34% to 38.6% in September 2026.

Estimated monthly branded searches for Lexar worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026.

Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Where does Lexar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Memory card brands | 4th of 6 | 0.11% | Show ranking |
| Flash drive brands | 4th of 4 | 0.11% | Shown above |
How is Lexar measured?
Brandwave collects information about searches that people make online using Lexar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lexar card
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Is Lexar your brand?
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