Brandwave

How popular isSony in search?

In September 2026, people searched for Sony by name about 4.6 million times worldwide, a 15% increase from the previous year. These searches made up 0.96% of all global memory card brand searches, placing Sony fourth out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. SanDisk81.4%
  2. Samsung16.3%
  3. Kingston1.2%
  4. Sony0.96%
  5. Lexar0.15%
  6. AngelBird0.01%
  7. ProGrade<0.01%
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Which memory card brands compete with Sony?

Sony against memory card brands worldwide, by month

Share of searches by month for SanDisk, Samsung, Sony. The figures are in the table below the chart.

View monthly share of searches table
MonthSanDiskSamsungKingstonSonyLexarAngelBirdProGrade
Oct 202574.2%22.2%2%1.5%0.15%0.02%<0.01%
Nov 202574.3%22.3%2%1.2%0.17%0.03%<0.01%
Dec 202572.4%21.6%4.4%1.4%0.17%0.03%<0.01%
Jan 202683.5%13.6%1.8%0.91%0.11%0.01%<0.01%
Feb 202678%19.1%1.7%1%0.12%0.02%<0.01%
Mar 202674.2%22.2%1.6%1.8%0.12%0.02%<0.01%
Apr 202680.2%16%1.2%2.4%0.13%0.02%<0.01%
May 202686.7%11.6%0.85%0.77%0.09%0.01%<0.01%
Jun 202684.3%13.8%1%0.81%0.09%0.01%<0.01%
Jul 202681.7%16.4%0.98%0.79%0.09%0.01%<0.01%
Aug 202681.6%16.4%0.98%0.89%0.12%<0.01%<0.01%
Sep 202681.4%16.3%1.2%0.96%0.15%0.01%<0.01%

  1. 1.SanDisk

    81.4%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  2. 2.Samsung

    16.3%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  3. 3.Kingston

    1.2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Sony

    0.96%

    Held 4th. 6.5K estimated branded searches, -11% vs prior month. Share +0.1 points.

  5. 5.Lexar

    0.15%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.AngelBird

    0.01%

    Held 6th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

  7. 7.ProGrade

    <0.01%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sony and its closest rivals

Every comparison with Sony

67 comparisons

How has branded search demand for Sony changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 4M to 4.6M.
  • Across the 12 months ending September 2026, Sony’s share of searches among memory card brands worldwide decreased from 1.5% to 0.96%.
  • Across the 12 months ending September 2026, Sony’s share of searches among memory card brands worldwide peaked at 2.4% in April 2026 and was lowest at 0.77% in May 2026.

How did search popularity change for memory card brands worldwide in September 2026?

6 changes

  1. SanDisk’s share of searches among memory card brands worldwide has lost ground for 3 months in a row, from 84.3% to 81.4% in September 2026.

  2. Estimated monthly branded searches for Lexar worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026.

  3. Estimated monthly branded searches for ProGrade worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

  4. Estimated monthly branded searches for AngelBird worldwide fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

  5. Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Sony worldwide fell 11% over 12 measured months, from 7.3K to 6.5K in September 2026.

How are Sony’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony
  • sony camera
  • sony cyber shot
  • sony headphone
  • sony headphones
  • sony memory card
  • sony projector
  • sony sd card
  • sony wh 1000xm5
  • sony wh 1000xm6

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands3rd of 914%Show ranking
Headphone brands3rd of 1014.2%Show ranking
Wireless headphones brands3rd of 1014.4%Show ranking
Ear buds brands3rd of 515.5%Show ranking
Earphones brands3rd of 815.6%Show ranking
Bluetooth speaker brands2nd of 932.2%Show ranking
Surround sound system brands2nd of 1038.2%Show ranking
Party speaker brands2nd of 738.3%Show ranking
Soundbar brands2nd of 834.4%Show ranking
Home cinema brands2nd of 1241%Show ranking
Wireless headset brands1st of 939.5%Show ranking
Kids headphones1st of 555.2%Show ranking
Camera brands1st of 853.1%Show ranking
TV brands1st of 749.9%Show ranking
Projector brands1st of 946.4%Show ranking
Camera lens brands1st of 664.6%Show ranking
Television brands1st of 559.6%Show ranking
Camera lenses1st of 676.5%Show ranking
Wide angle lens brands1st of 576.6%Show ranking
Telephoto lens brands1st of 477.9%Show ranking
Studio headphone brands1st of 688.6%Show ranking
Home theater projector brands1st of 686.8%Show ranking
Over-ear headphone brands1st of 734.1%Show ranking
Memory card brands4th of 70.96%Shown above
Laser projector brands4th of 106.5%Show ranking
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