Brandwave

Sony vs SteelSeries:Which is more popular?

In September 2026, Sony had more branded searches than SteelSeries among wireless headset brands worldwide. Sony had about 2.7 million branded searches, while SteelSeries had 1,900. Sony made up 39.5% of all wireless headset brand searches we track, and SteelSeries accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about wireless headset brands, SteelSeries appeared in four of the five answers and Sony in three. SteelSeries was mentioned before Sony in three out of five answers.

Among wireless headset brands worldwide in September 2026

Who do people search for more?

Sony, about 1442 searches for every 1 for SteelSeries

Sony 2.7M searchesSteelSeries 1.9K searches

Who does AI mention more?

SteelSeries, mentioned in 4 of 5 answers, Sony in 3

SteelSeries in 4 of 5Sony in 3 of 5

Who does AI recommend more?

SteelSeries, named ahead of Sony in 3 of 5 answers

SteelSeries first in 3Sony first in 2

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Top wireless headset brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SteelSeries was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sony was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SteelSeries was listed before Sony in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SteelSeries1st
  2. HyperX2nd
  3. Sony3rd
  4. Logitech4th
  5. Razer5th
  6. Bose6th
  7. Jabra7th
  8. Turtle Beach8th
  9. Corsair–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HyperX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SteelSeries4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Beach2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jabra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless headset brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Sony or SteelSeries more popular in search?

This chart shows how often people search Google for Sony and SteelSeries by name. Each line represents a brand's share of searches for all nine wireless headset brands we track, month by month, from English-language searches worldwide.

Sony and SteelSeries among wireless headset brands worldwide, by month

Share of searches by month for Sony, SteelSeries. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyLogitechCorsairRazerHyperXTurtle BeachJabraSteelSeriesBose
Oct 202531.9%26%11.7%11.7%8.2%5.1%5.2%0.03%0.03%
Nov 202533.9%22.6%12.4%12.4%9.4%4.8%4.5%0.04%0.02%
Dec 202533.8%22.6%12.3%12.3%9.3%5.9%3.7%0.04%0.02%
Jan 202633.6%22.4%15%12.3%8.1%4.6%3.9%0.04%0.02%
Feb 202633.7%22.6%12.4%12.4%8.5%5.4%4.9%0.04%0.02%
Mar 202632.9%22%14.7%12.1%8.3%5.2%4.7%0.03%0.02%
Apr 202635.2%23.6%12.9%10.6%8.1%4.6%4.9%0.03%0.03%
May 202635.4%23.7%13%10.6%8.1%4.7%4.3%0.03%0.03%
Jun 202635%23.4%12.8%10.5%8.4%5.5%4.3%0.02%0.02%
Jul 202641.4%18.4%12.4%10.2%8.2%5.3%4.2%0.02%0.02%
Aug 202639.6%21.7%11.9%9.7%7.8%5.2%4%0.03%0.02%
Sep 202639.5%21.6%11.9%9.7%7.8%5.2%4.3%0.03%0.02%

How has the Sony and SteelSeries comparison changed over the last 12 months?

3 findings
  • Sony was ahead of SteelSeries in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sony’s share of searches among wireless headset brands worldwide moved from 31.9% to 39.5%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
  • Across the 12 months ending September 2026, SteelSeries’ share of searches among wireless headset brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for wireless headset brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.2M to 2.7M in September 2026.

  2. Estimated monthly branded searches for SteelSeries worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sony’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sony

1 branded search term

  • sony

SteelSeries

1 branded search term

  • gaming mouse steelseries

How the Brand Demand Index is measured

Other head-to-heads among wireless headset brands

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