Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 4.6 million times worldwide, a 15% increase from the previous year. These searches made up 39.5% of all global wireless headset brand searches, placing Sony first out of nine brands. When we asked both ChatGPT and Google AI Overviews about wireless headset brands, Sony appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Sony is the most searched of 9 competitors and the third most recommended in AI answers.

  1. SonyShare of searches 39.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. LogitechShare of searches 21.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. CorsairShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RazerShare of searches 9.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. HyperXShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top wireless headset brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sony is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SteelSeries1st
  2. HyperX2nd
  3. Sony3rd
  4. Logitech4th
  5. Razer5th
  6. Bose6th
  7. Jabra7th
  8. Turtle Beach8th
  9. Corsair–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HyperX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SteelSeries4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Beach2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jabra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless headset brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wireless headset brands compete with Sony?

Sony against wireless headset brands worldwide, by month

Share of searches by month for Sony, Logitech, Corsair, Razer, HyperX, Turtle Beach, Jabra. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyLogitechCorsairRazerHyperXTurtle BeachJabraSteelSeriesBose
Oct 202531.9%26%11.7%11.7%8.2%5.1%5.2%0.03%0.03%
Nov 202533.9%22.6%12.4%12.4%9.4%4.8%4.5%0.04%0.02%
Dec 202533.8%22.6%12.3%12.3%9.3%5.9%3.7%0.04%0.02%
Jan 202633.6%22.4%15%12.3%8.1%4.6%3.9%0.04%0.02%
Feb 202633.7%22.6%12.4%12.4%8.5%5.4%4.9%0.04%0.02%
Mar 202632.9%22%14.7%12.1%8.3%5.2%4.7%0.03%0.02%
Apr 202635.2%23.6%12.9%10.6%8.1%4.6%4.9%0.03%0.03%
May 202635.4%23.7%13%10.6%8.1%4.7%4.3%0.03%0.03%
Jun 202635%23.4%12.8%10.5%8.4%5.5%4.3%0.02%0.02%
Jul 202641.4%18.4%12.4%10.2%8.2%5.3%4.2%0.02%0.02%
Aug 202639.6%21.7%11.9%9.7%7.8%5.2%4%0.03%0.02%
Sep 202639.5%21.6%11.9%9.7%7.8%5.2%4.3%0.03%0.02%

  1. 1.Sony

    39.5%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Logitech

    21.6%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Corsair

    11.9%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Razer

    9.7%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.HyperX

    7.8%

    Held 5th. 541K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Turtle Beach

    5.2%

    Held 6th. 362K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Jabra

    4.3%

    Held 7th. 300K estimated branded searches, +8.9% vs prior month. Share +0.3 points.

  8. 8.SteelSeries

    0.03%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Bose

    0.02%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sony and its closest rivals

Every comparison with Sony

67 comparisons

How has branded search demand for Sony changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 4M to 4.6M.
  • Across the 12 months ending September 2026, Sony’s share of searches among wireless headset brands worldwide increased from 31.9% to 39.5%.
  • Across the 12 months ending September 2026, Sony’s share of searches among wireless headset brands worldwide peaked at 41.4% in July 2026 and was lowest at 31.9% in October 2025.

How did search popularity change for wireless headset brands worldwide in September 2026?

6 changes

  1. Corsair’s share of searches among wireless headset brands worldwide has lost ground for 3 months in a row, from 12.8% to 11.9% in September 2026.

  2. Razer’s share of searches among wireless headset brands worldwide has lost ground for 3 months in a row, from 10.5% to 9.7% in September 2026.

  3. HyperX’s share of searches among wireless headset brands worldwide has lost ground for 3 months in a row, from 8.4% to 7.8% in September 2026.

  4. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.2M to 2.7M in September 2026.

  5. Estimated monthly branded searches for SteelSeries worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Jabra worldwide fell 18.4% over 12 measured months, from 367K to 300K in September 2026.

How are Sony’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony
  • sony camera
  • sony cyber shot
  • sony headphone
  • sony headphones
  • sony memory card
  • sony projector
  • sony sd card
  • sony wh 1000xm5
  • sony wh 1000xm6

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands3rd of 914%Show ranking
Headphone brands3rd of 1014.2%Show ranking
Wireless headphones brands3rd of 1014.4%Show ranking
Ear buds brands3rd of 515.5%Show ranking
Earphones brands3rd of 815.6%Show ranking
Bluetooth speaker brands2nd of 932.2%Show ranking
Surround sound system brands2nd of 1038.2%Show ranking
Party speaker brands2nd of 738.3%Show ranking
Soundbar brands2nd of 834.4%Show ranking
Home cinema brands2nd of 1241%Show ranking
Wireless headset brands1st of 939.5%Shown above
Kids headphones1st of 555.2%Show ranking
Camera brands1st of 853.1%Show ranking
TV brands1st of 749.9%Show ranking
Projector brands1st of 946.4%Show ranking
Camera lens brands1st of 664.6%Show ranking
Television brands1st of 559.6%Show ranking
Camera lenses1st of 676.5%Show ranking
Wide angle lens brands1st of 576.6%Show ranking
Telephoto lens brands1st of 477.9%Show ranking
Studio headphone brands1st of 688.6%Show ranking
Home theater projector brands1st of 686.8%Show ranking
Over-ear headphone brands1st of 734.1%Show ranking
Memory card brands4th of 70.96%Show ranking
Laser projector brands4th of 106.5%Show ranking
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