Fujifilm vs Sony:Which is more popular by branded search?
In August 2026, Sony had more branded searches than Fujifilm among camera brands worldwide. Sony was estimated to have 2.7M branded searches compared to Fujifilm’s 823K, and held a 61.7% Share of Search versus Fujifilm’s 18.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fujifilm or Sony?
Compare the camera brands photographers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, Fujifilm. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Fujifilm | Nikon | Canon | Panasonic |
|---|---|---|---|---|---|
| Oct 2025 | 56.1% | 20.6% | 11.3% | 7.9% | 4.1% |
| Nov 2025 | 61.4% | 18.5% | 10.1% | 7% | 3% |
| Dec 2025 | 59.4% | 21.7% | 9.8% | 6.7% | 2.4% |
| Jan 2026 | 58.6% | 21.4% | 9.6% | 8% | 2.4% |
| Feb 2026 | 59.6% | 17.9% | 12% | 8.2% | 2.4% |
| Mar 2026 | 57.3% | 21% | 11.5% | 7.9% | 2.3% |
| Apr 2026 | 57.7% | 21.2% | 11.6% | 7.6% | 1.9% |
| May 2026 | 57.8% | 21.2% | 11.6% | 7.5% | 1.9% |
| Jun 2026 | 61.4% | 18.4% | 10.1% | 8.1% | 2% |
| Jul 2026 | 63.1% | 18.9% | 8.5% | 7.8% | 1.7% |
| Aug 2026 | 61.7% | 18.5% | 10.1% | 8% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Fujifilm and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Fujifilm in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands worldwide moved from 20.6% to 18.5%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera brands worldwide moved from 56.1% to 61.7%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
How did search popularity change for camera brands worldwide in August 2026?
1 change
In August 2026, Sony lost estimated Share of Search among camera brands worldwide, from 63.1% to 61.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Fujifilm’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.