How popular isInsta360 in search?
In September 2026, there were an estimated 1.9M branded searches for Insta360 worldwide which is up 20.3% over the last 12 months. Insta360 holds 16.9% estimated Share of Search among camera brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which camera brands compete with Insta360?
Share of Search by month for Sony, GoPro, Insta360, Fujifilm, Panasonic, Nikon, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | GoPro | Insta360 | Fujifilm | Panasonic | Nikon | Canon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 16.6% | 16% | 10.8% | 11.4% | 8.7% | 3.2% |
| Nov 2025 | 36.2% | 17.5% | 16.6% | 9.6% | 9.3% | 8.2% | 2.7% |
| Dec 2025 | 35.9% | 16.8% | 16.1% | 11.6% | 8.9% | 8.1% | 2.6% |
| Jan 2026 | 35.5% | 17.7% | 14.2% | 11.5% | 9.6% | 8.1% | 3.4% |
| Feb 2026 | 33.5% | 16.9% | 16.2% | 9.1% | 12.5% | 8.5% | 3.2% |
| Mar 2026 | 34% | 16.3% | 15.7% | 10.6% | 11.4% | 8.9% | 3.1% |
| Apr 2026 | 31.7% | 18.7% | 15% | 10.2% | 12.9% | 8.6% | 2.9% |
| May 2026 | 31.4% | 18% | 17.6% | 9.8% | 12.2% | 8.2% | 2.7% |
| Jun 2026 | 32.4% | 19% | 18.5% | 8.8% | 10.8% | 7.6% | 2.9% |
| Jul 2026 | 36.1% | 15.5% | 17.9% | 10% | 10% | 7.4% | 3.2% |
| Aug 2026 | 35.9% | 17.4% | 16.8% | 9.6% | 9.3% | 7.9% | 3.2% |
| Sep 2026 | 35.7% | 17.4% | 16.9% | 10.1% | 9.2% | 7.5% | 3.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.7% | 4M | -1.7% | -0.2 points | |
| 2, held 2nd | 17.4% | 1.9M | -1% | 0 points | |
| 3, held 3rd | 16.9% | 1.9M | -0.45% | +0.1 points | |
| 4, held 4th | 10.1% | 1.1M | +4.1% | +0.5 points | |
| 5, held 5th | 9.2% | 1M | -2.6% | -0.1 points | |
| 6, held 6th | 7.5% | 836K | -5.1% | -0.3 points | |
| 7, held 7th | 3.2% | 356K | 0% | 0 points |
1.
Sony35.7%
Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -0.2 points.
2.
GoPro
17.4%
Held 2nd. 1.9M estimated branded searches, -1% vs prior month. Share 0 points.
3.
Insta36016.9%
Held 3rd. 1.9M estimated branded searches, -0.45% vs prior month. Share +0.1 points.
4.
Fujifilm10.1%
Held 4th. 1.1M estimated branded searches, +4.1% vs prior month. Share +0.5 points.
9.2%
Held 5th. 1M estimated branded searches, -2.6% vs prior month. Share -0.1 points.
6.
Nikon7.5%
Held 6th. 836K estimated branded searches, -5.1% vs prior month. Share -0.3 points.
7.
Canon3.2%
Held 7th. 356K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Insta360 and its closest rivals
How has branded search demand for Insta360 changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Insta360 worldwide rose from 1.6M to 1.9M.
- Across the 12 months ending September 2026, Insta360’s estimated Share of Search among camera brands worldwide increased from 16% to 16.9%.
- Across the 12 months ending September 2026, Insta360’s estimated Share of Search among camera brands worldwide peaked at 18.5% in June 2026 and was lowest at 14.2% in January 2026.
How did search popularity change for camera brands worldwide in September 2026?
6 changes
In September 2026, Fujifilm gained estimated Share of Search among camera brands worldwide, from 9.6% to 10.1%.
Panasonic’s estimated Share of Search among camera brands worldwide has lost ground for 3 months in a row, from 10.8% to 9.2% in September 2026.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.
Estimated monthly branded searches for Insta360 worldwide rose 20.3% over 12 measured months, from 1.6M to 1.9M in September 2026.
Estimated monthly branded searches for GoPro worldwide rose 19.1% over 12 measured months, from 1.6M to 1.9M in September 2026.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.
Where does Insta360 compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camera brands | 3rd of 7 | 16.9% | Shown above |
| Streaming webcam brands | 1st of 5 | 38.2% | Show ranking |
| Webcam brands | 1st of 5 | 38.2% | Show ranking |
| Action camera brands | 2nd of 5 | 47.5% | Show ranking |
How is Insta360 measured?
Brandwave collects information about searches that people make online using Insta360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- action camera insta360
- insta360
- insta360 ace pro
- insta360 action camera
- insta360 link
- insta360 webcam
- webcam insta360
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Is Insta360 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.