Fujifilm vs Insta360:Which is searched more?
In September 2026, Fujifilm had more branded searches than Insta360 among camera brands worldwide. Fujifilm was estimated to have 1.1M branded searches compared to Insta360’s 720, and held a 17.9% Share of Search versus Insta360’s 0.01%. These are worldwide searches for English-language branded terms.
Follow Fujifilm vs Insta360 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fujifilm or Insta360?
Compare the camera brands photographers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fujifilm, Insta360. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Fujifilm | Nikon | Panasonic | Canon | GoPro | Insta360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 18.7% | 15.1% | 14.7% | 1.6% | 0.02% | 0.02% |
| Nov 2025 | 54.1% | 17.1% | 14.6% | 12.8% | 1.4% | 0.02% | 0.01% |
| Dec 2025 | 52.3% | 20.1% | 14.1% | 12.1% | 1.3% | 0.01% | 0.01% |
| Jan 2026 | 52.8% | 19.4% | 13.6% | 12.5% | 1.7% | 0.01% | 0.01% |
| Feb 2026 | 50.6% | 15.5% | 14.4% | 17.8% | 1.6% | 0.02% | 0.02% |
| Mar 2026 | 50.6% | 18.2% | 15.3% | 14.3% | 1.6% | 0.02% | 0.02% |
| Apr 2026 | 49.1% | 17.7% | 15% | 16.9% | 1.2% | 0.01% | 0.01% |
| May 2026 | 49.2% | 17.7% | 14.9% | 16.9% | 1.3% | 0.01% | 0.01% |
| Jun 2026 | 52.5% | 16.6% | 14.3% | 15.2% | 1.4% | 0.02% | 0.02% |
| Jul 2026 | 55.1% | 17.3% | 12.8% | 13.6% | 1.2% | 0.01% | 0.01% |
| Aug 2026 | 54.7% | 17% | 13.9% | 13% | 1.4% | 0.02% | 0.01% |
| Sep 2026 | 54.3% | 17.9% | 13.3% | 13.1% | 1.4% | 0.01% | 0.01% |
How has the Fujifilm and Insta360 comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of Insta360 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s estimated Share of Search among camera brands worldwide moved from 18.7% to 17.9%, and its estimated monthly branded searches moved from 1M to 1.1M.
- Across the 12 months ending September 2026, Insta360’s estimated Share of Search among camera brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for camera brands worldwide in September 2026?
2 changes
In September 2026, Fujifilm gained estimated Share of Search among camera brands worldwide, from 17% to 17.9%.
Estimated monthly branded searches for Insta360 worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Other head-to-heads among camera brands
How each brand is measured
Brandwave collects information about searches that people make online using Fujifilm’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.