Insta360 vs Moza:Which is more popular?
In September 2026, Insta360 had more branded searches than Moza among camera gimbal brands worldwide. Insta360 had about 6,650 branded searches, while Moza had 1,600. Insta360 made up 3.2% of all camera gimbal brand searches we track, and Moza accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about camera gimbal brands, Insta360 appeared in two of the five answers and Moza in one. Insta360 and Moza were each mentioned first in one of the two answers that named either.
Who do people search for more?
Insta360, about 4 searches for every 1 for Moza
Who does AI mention more?
Insta360, mentioned in 2 of 5 answers, Moza in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top camera gimbal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Insta360 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moza was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Insta360 and Moza were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zhiyun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FeiyuTech3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Insta3602 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hohem2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Benro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera gimbal brands
5 answers
Asked ChatGPT
“Which camera gimbal brand should I buy?”
Asked ChatGPT
“What are the best camera gimbal brands?”
Asked ChatGPT
“What's the best camera gimbal brand for smooth video shots?”
Searched Google, AI Overview
“gimbal for camera”
Searched Google, AI Overview
“gimbal for mirrorless”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Insta360 or Moza more popular in search?
This chart shows how often people search Google for Insta360 and Moza by name. Each line represents a brand's share of searches for all seven camera gimbal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Insta360, Moza. The figures are in the table below the chart.
View monthly share of searches table
| Month | DJI | Zhiyun | Insta360 | Benro | FeiyuTech | Hohem | Moza |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 5.1% | 4.2% | 3.4% | 3.4% | 2.8% | 1.2% |
| Nov 2025 | 82.8% | 4.4% | 3.6% | 2.9% | 2.9% | 2.4% | 1.1% |
| Dec 2025 | 81.1% | 4% | 4.9% | 3.3% | 3.3% | 2.2% | 1.2% |
| Jan 2026 | 81.9% | 4.4% | 4.4% | 2.9% | 2.9% | 2.4% | 1.1% |
| Feb 2026 | 81.8% | 4.1% | 4.2% | 3.4% | 3.4% | 2.2% | 0.97% |
| Mar 2026 | 80.8% | 4.1% | 4.1% | 3.3% | 4.1% | 2.7% | 0.96% |
| Apr 2026 | 81.9% | 4.1% | 4.2% | 2.8% | 3.4% | 2.8% | 0.97% |
| May 2026 | 83.7% | 4% | 4% | 2.7% | 2.7% | 2.2% | 0.79% |
| Jun 2026 | 83.3% | 3.5% | 4.3% | 2.8% | 2.8% | 2.3% | 0.84% |
| Jul 2026 | 84.5% | 3.5% | 3.6% | 2.9% | 2.4% | 2.4% | 0.86% |
| Aug 2026 | 85.1% | 3.1% | 3.9% | 2.6% | 2.6% | 2.1% | 0.76% |
| Sep 2026 | 85.9% | 3.9% | 3.2% | 2.1% | 2.1% | 2.1% | 0.76% |
Insta360 sells other things too, so only its searches that name this product count here, like “insta360 flow”.
How has the Insta360 and Moza comparison changed over the last 12 months?
3 findings
- Insta360 was ahead of Moza in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insta360’s share of searches among camera gimbal brands worldwide moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 8.1K to 6.7K.
- Across the 12 months ending September 2026, Moza’s share of searches among camera gimbal brands worldwide moved from 1.2% to 0.76%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for camera gimbal brands worldwide in September 2026?
3 changes
In September 2026, Zhiyun overtook Insta360 to rank 2nd among camera gimbal brands worldwide, with 3.9% of the searches.
In September 2026, Insta360 lost share of searches among camera gimbal brands worldwide, from 3.9% to 3.2%.
Estimated monthly branded searches for Moza worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Insta360’s and Moza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camera gimbal brands
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