DJI vs Insta360:Which is more popular?
In September 2026, DJI had more branded searches than Insta360 among camera gimbal brands worldwide. DJI had about 180,000 branded searches, while Insta360 had 6,650. DJI made up 85.9% of all camera gimbal brand searches we track, and Insta360 accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about camera gimbal brands, DJI appeared in all five answers and Insta360 in two. DJI was mentioned before Insta360 in every answer.
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Top camera gimbal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DJI appeared in all five answers. Insta360 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DJI was listed before Insta360 in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zhiyun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FeiyuTech3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insta3602 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hohem2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Benro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera gimbal brands
5 answers
Asked ChatGPT
“Which camera gimbal brand should I buy?”
Asked ChatGPT
“What are the best camera gimbal brands?”
Asked ChatGPT
“What's the best camera gimbal brand for smooth video shots?”
Searched Google, AI Overview
“gimbal for camera”
Searched Google, AI Overview
“gimbal for mirrorless”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DJI or Insta360 more popular in search?
This chart shows how often people search Google for DJI and Insta360 by name. Each line represents a brand's share of searches for all seven camera gimbal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DJI, Insta360. The figures are in the table below the chart.
View monthly share of searches table
| Month | DJI | Zhiyun | Insta360 | Benro | FeiyuTech | Hohem | Moza |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 5.1% | 4.2% | 3.4% | 3.4% | 2.8% | 1.2% |
| Nov 2025 | 82.8% | 4.4% | 3.6% | 2.9% | 2.9% | 2.4% | 1.1% |
| Dec 2025 | 81.1% | 4% | 4.9% | 3.3% | 3.3% | 2.2% | 1.2% |
| Jan 2026 | 81.9% | 4.4% | 4.4% | 2.9% | 2.9% | 2.4% | 1.1% |
| Feb 2026 | 81.8% | 4.1% | 4.2% | 3.4% | 3.4% | 2.2% | 0.97% |
| Mar 2026 | 80.8% | 4.1% | 4.1% | 3.3% | 4.1% | 2.7% | 0.96% |
| Apr 2026 | 81.9% | 4.1% | 4.2% | 2.8% | 3.4% | 2.8% | 0.97% |
| May 2026 | 83.7% | 4% | 4% | 2.7% | 2.7% | 2.2% | 0.79% |
| Jun 2026 | 83.3% | 3.5% | 4.3% | 2.8% | 2.8% | 2.3% | 0.84% |
| Jul 2026 | 84.5% | 3.5% | 3.6% | 2.9% | 2.4% | 2.4% | 0.86% |
| Aug 2026 | 85.1% | 3.1% | 3.9% | 2.6% | 2.6% | 2.1% | 0.76% |
| Sep 2026 | 85.9% | 3.9% | 3.2% | 2.1% | 2.1% | 2.1% | 0.76% |
Insta360 sells other things too, so only its searches that name this product count here, like “insta360 flow”.
How has the DJI and Insta360 comparison changed over the last 12 months?
3 findings
- DJI was ahead of Insta360 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DJI’s share of searches among camera gimbal brands worldwide moved from 80.1% to 85.9%, and its estimated monthly branded searches moved from 157K to 180K.
- Across the 12 months ending September 2026, Insta360’s share of searches among camera gimbal brands worldwide moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 8.1K to 6.7K.
How did search popularity change for camera gimbal brands worldwide in September 2026?
3 changes
In September 2026, Zhiyun overtook Insta360 to rank 2nd among camera gimbal brands worldwide, with 3.9% of the searches.
In September 2026, DJI gained share of searches among camera gimbal brands worldwide, from 85.1% to 85.9%.
In September 2026, Insta360 lost share of searches among camera gimbal brands worldwide, from 3.9% to 3.2%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using DJI’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camera gimbal brands
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