Brandwave

How popular isDJI in search?

In August 2026, there were an estimated 120K branded searches for DJI worldwide which is up 43.6% over the last 11 months. DJI holds 2.8% estimated Share of Search among action camera brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Insta36049.5%
  2. GoPro46.4%
  3. DJI2.8%
  4. SJCAM0.82%
  5. AKASO0.5%
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Which action camera brands compete with DJI?

DJI against action camera brands worldwide, by month

Share of Search by month for Insta360, GoPro, DJI. The figures are in the table below the chart.

View monthly share of search table
MonthInsta360GoProDJISJCAMAKASO
Oct 202550.7%45.6%2.3%0.79%0.56%
Nov 202550.5%46.2%2.2%0.65%0.47%
Dec 202550.2%46.4%2.2%0.66%0.59%
Jan 202646.1%49.8%2.6%0.9%0.63%
Feb 202650%46.2%2.4%0.81%0.58%
Mar 202650.6%45.6%2.4%0.8%0.58%
Apr 202646.4%49.9%2.4%0.73%0.53%
May 202650.4%45.8%2.4%0.81%0.58%
Jun 202650.5%45.8%2.4%0.81%0.49%
Jul 202653.8%42.2%2.6%0.89%0.53%
Aug 202649.5%46.4%2.8%0.82%0.5%
Sep 2026—————

  1. 1.Insta360

    49.5%

    held 1st · 2.1M estimated branded searches · 0% vs prior month · -4.4 points

  2. 2.GoPro

    46.4%

    held 2nd · 2M estimated branded searches · +19.7% vs prior month · +4.2 points

  3. 3.DJI

    2.8%

    held 3rd · 120K estimated branded searches · +20% vs prior month · +0.3 points

  4. 4.SJCAM

    0.82%

    held 4th · 34.3K estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.AKASO

    0.5%

    held 5th · 21K estimated branded searches · +2.3% vs prior month · 0 points

Compare search popularity between DJI and its closest rivals

How has branded search demand for DJI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DJI worldwide rose from 83.5K to 120K.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands worldwide increased from 2.3% to 2.8%.

How did search popularity change for action camera brands worldwide in August 2026?

  1. In August 2026, GoPro gained estimated Share of Search among action camera brands worldwide, from 42.2% to 46.4%.

  2. In August 2026, Insta360 lost estimated Share of Search among action camera brands worldwide, from 53.8% to 49.5%.

  3. Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.

  4. Estimated monthly branded searches for SJCAM worldwide rose 21.9% over 11 measured months, from 28.1K to 34.3K in August 2026.

How is DJI measured?

Brandwave collects information about searches that people make online using DJI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • action camera dji
  • dji com
  • dji osmo action

Do you work for DJI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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