Brandwave

DJI vs FeiyuTech:Which is more popular by branded search?

In August 2026, DJI had more branded searches than FeiyuTech among gimbals worldwide. DJI was estimated to have 120K branded searches compared to FeiyuTech’s 5.4K, and held an 83.7% Share of Search versus FeiyuTech’s 3.8%. These are worldwide searches for English-language branded terms.

Share of Search among gimbals worldwide in August 2026Which is more popular in search, DJI or FeiyuTech?
DJI83.7%120K searches
vs
FeiyuTech3.8%5.4K searches

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Which is more popular in search, DJI or FeiyuTech?

Compare the gimbals people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DJI and FeiyuTech among gimbals worldwide, by month

Share of Search by month for DJI, FeiyuTech. The figures are in the table below the chart.

View monthly share of search table
MonthDJIZhiyunBenroFeiyuTechHohemMoza
Oct 202573%8.7%5.8%5.8%4.7%2.1%
Nov 202575.4%7.9%5.3%5.3%4.3%1.9%
Dec 202576.8%6.7%5.4%5.4%3.6%2%
Jan 202676.8%7.4%5%5%4.1%1.8%
Feb 202675.2%7.3%5.9%5.9%4%1.7%
Mar 202674%7%5.7%7%4.7%1.6%
Apr 202677.3%6.7%4.5%5.5%4.5%1.6%
May 202680.4%6.4%4.3%4.3%3.5%1.3%
Jun 202681%5.4%4.4%4.4%3.6%1.3%
Jul 202681.7%5.4%4.4%3.6%3.6%1.3%
Aug 202683.7%4.6%3.8%3.8%3.1%1.1%
Sep 2026——————

How has the DJI and FeiyuTech comparison changed over the last 12 months?

  • DJI was ahead of FeiyuTech in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among gimbals worldwide moved from 73% to 83.7%, and its estimated monthly branded searches moved from 83.5K to 120K.
  • Across the 11 months ending August 2026, FeiyuTech’s estimated Share of Search among gimbals worldwide moved from 5.8% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for gimbals worldwide in August 2026?

  1. In August 2026, DJI gained estimated Share of Search among gimbals worldwide, from 81.7% to 83.7%.

  2. Estimated monthly branded searches for FeiyuTech worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DJI’s and FeiyuTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DJI

3 branded search terms

  • action camera dji
  • dji com
  • dji osmo action

FeiyuTech

1 branded search term

  • feiyu tech

How the Brand Demand Index is measured

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Put your own brand in this comparison

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