Brandwave

How popular isDJI in search?

In September 2026, there were an estimated 674K branded searches for DJI worldwide which held steady over the last 12 months. DJI holds 74.2% estimated Share of Search among camera gimbal brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DJI74.2%
  2. Zhiyun14.8%
  3. Hohem8.1%
  4. Moza2.9%
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Which camera gimbal brands compete with DJI?

DJI against camera gimbal brands worldwide, by month

Share of Search by month for DJI, Zhiyun, Hohem, Moza. The figures are in the table below the chart.

View monthly share of search table
MonthDJIZhiyunHohemMoza
Oct 202565.2%19.5%10.6%4.7%
Nov 202565.2%19.5%10.6%4.7%
Dec 202573.1%14.6%7.9%4.3%
Jan 202669.6%17%9.3%4.1%
Feb 202669.7%17.1%9.3%4%
Mar 202668.2%16.7%11.1%3.9%
Apr 202672.5%14.5%9.7%3.4%
May 202674.2%14.8%8.1%2.9%
Jun 202676.3%12.4%8.3%3%
Jul 202676.3%12.4%8.3%3%
Aug 202679.7%10.6%7.1%2.6%
Sep 202674.2%14.8%8.1%2.9%

  1. 1.DJI

    74.2%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -5.5 points.

  2. 2.Zhiyun

    14.8%

    Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +4.2 points.

  3. 3.Hohem

    8.1%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Moza

    2.9%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between DJI and its closest rivals

Every comparison with DJI

How has branded search demand for DJI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DJI worldwide held steady, from 657K to 674K.
  • Across the 12 months ending September 2026, DJI’s estimated Share of Search among camera gimbal brands worldwide increased from 65.2% to 74.2%.
  • Across the 12 months ending September 2026, DJI’s estimated Share of Search among camera gimbal brands worldwide peaked at 79.7% in August 2026 and was lowest at 65.2% in October 2025.

How did search popularity change for camera gimbal brands worldwide in September 2026?

  1. In September 2026, Zhiyun gained estimated Share of Search among camera gimbal brands worldwide, from 10.6% to 14.8%.

  2. In September 2026, Hohem gained estimated Share of Search among camera gimbal brands worldwide, from 7.1% to 8.1%.

  3. In September 2026, DJI lost estimated Share of Search among camera gimbal brands worldwide, from 79.7% to 74.2%.

  4. Estimated monthly branded searches for Moza worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

Where does DJI compete?

DJI is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Action camera brands3rd of 52.3%Show ranking
Wireless microphone brands3rd of 40.31%Show ranking
Drone brands1st of 571.9%Show ranking
FPV drone brands3rd of 510.3%Show ranking
Drone manufacturers6th of 60.07%Show ranking
Gimbals1st of 679.7%Show ranking
Camera gimbal brands1st of 474.2%Shown above

How is DJI measured?

Brandwave collects information about searches that people make online using DJI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • action camera dji
  • dji drone
  • dji drone manufacturer
  • dji fpv drone
  • dji osmo action
  • dji wireless microphone

Do you work for DJI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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