Brandwave

DJI vs Skydio:Which is more popular by branded search?

In August 2026, DJI had more branded searches than Skydio among drone brands worldwide. DJI was estimated to have 120K branded searches compared to Skydio’s 33.1K, and held a 9.1% Share of Search versus Skydio’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among drone brands worldwide in August 2026Which is more popular in search, DJI or Skydio?
DJI9.1%120K searches
vs
Skydio2.5%33.1K searches

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Which is more popular in search, DJI or Skydio?

Compare the drone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DJI and Skydio among drone brands worldwide, by month

Share of Search by month for DJI, Skydio. The figures are in the table below the chart.

View monthly share of search table
MonthParrotAutelDJIHoverAirSkydio
Oct 202577.4%10.4%6.5%2.6%3.1%
Nov 202576.3%10.3%7.2%3.1%3.1%
Dec 202571.9%11.8%8.1%2.9%5.3%
Jan 202676.3%10.3%7.8%2.5%3.1%
Feb 202676.6%10.2%7.8%1.7%3.8%
Mar 202676.7%10.4%6.6%1.7%4.6%
Apr 202677.5%10.5%7.2%1.7%3.1%
May 202676.9%10.4%7.9%1.7%3.1%
Jun 202675.1%10%9.1%2%3.7%
Jul 202675.6%10.1%9.2%2%3%
Aug 202675.7%10.2%9.1%2.5%2.5%
Sep 2026—————

How has the DJI and Skydio comparison changed over the last 12 months?

  • DJI was ahead of Skydio in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands worldwide moved from 6.5% to 9.1%, and its estimated monthly branded searches moved from 83.5K to 120K.
  • Across the 11 months ending August 2026, Skydio’s estimated Share of Search among drone brands worldwide moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for drone brands worldwide in August 2026?

  1. In August 2026, Skydio lost estimated Share of Search among drone brands worldwide, from 3% to 2.5%.

  2. Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DJI’s and Skydio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DJI

3 branded search terms

  • action camera dji
  • dji com
  • dji osmo action

Skydio

1 branded search term

  • skydio

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.