DJI vs HoverAir:Which is more popular by branded search?
In August 2026, DJI had more branded searches than HoverAir among drone brands worldwide. DJI was estimated to have 120K branded searches compared to HoverAir’s 33.1K, and held a 9.1% Share of Search versus HoverAir’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DJI or HoverAir?
Compare the drone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DJI, HoverAir. The figures are in the table below the chart.
View monthly share of search table
| Month | Parrot | Autel | DJI | HoverAir | Skydio |
|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 10.4% | 6.5% | 2.6% | 3.1% |
| Nov 2025 | 76.3% | 10.3% | 7.2% | 3.1% | 3.1% |
| Dec 2025 | 71.9% | 11.8% | 8.1% | 2.9% | 5.3% |
| Jan 2026 | 76.3% | 10.3% | 7.8% | 2.5% | 3.1% |
| Feb 2026 | 76.6% | 10.2% | 7.8% | 1.7% | 3.8% |
| Mar 2026 | 76.7% | 10.4% | 6.6% | 1.7% | 4.6% |
| Apr 2026 | 77.5% | 10.5% | 7.2% | 1.7% | 3.1% |
| May 2026 | 76.9% | 10.4% | 7.9% | 1.7% | 3.1% |
| Jun 2026 | 75.1% | 10% | 9.1% | 2% | 3.7% |
| Jul 2026 | 75.6% | 10.1% | 9.2% | 2% | 3% |
| Aug 2026 | 75.7% | 10.2% | 9.1% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the DJI and HoverAir comparison changed over the last 12 months?
3 findings
- DJI was ahead of HoverAir in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands worldwide moved from 6.5% to 9.1%, and its estimated monthly branded searches moved from 83.5K to 120K.
- Across the 11 months ending August 2026, HoverAir’s estimated Share of Search among drone brands worldwide moved from 2.6% to 2.5%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for drone brands worldwide in August 2026?
2 changes
HoverAir’s estimated Share of Search among drone brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.
Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DJI’s and HoverAir’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.