How popular isHoverAir in search?
In August 2026, there were an estimated 33.1K branded searches for HoverAir worldwide which held steady over the last 11 months. HoverAir holds 2.5% estimated Share of Search among drone brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which drone brands compete with HoverAir?
Share of Search by month for Parrot, Autel, DJI, HoverAir, Skydio. The figures are in the table below the chart.
View monthly share of search table
| Month | Parrot | Autel | DJI | HoverAir | Skydio |
|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 10.4% | 6.5% | 2.6% | 3.1% |
| Nov 2025 | 76.3% | 10.3% | 7.2% | 3.1% | 3.1% |
| Dec 2025 | 71.9% | 11.8% | 8.1% | 2.9% | 5.3% |
| Jan 2026 | 76.3% | 10.3% | 7.8% | 2.5% | 3.1% |
| Feb 2026 | 76.6% | 10.2% | 7.8% | 1.7% | 3.8% |
| Mar 2026 | 76.7% | 10.4% | 6.6% | 1.7% | 4.6% |
| Apr 2026 | 77.5% | 10.5% | 7.2% | 1.7% | 3.1% |
| May 2026 | 76.9% | 10.4% | 7.9% | 1.7% | 3.1% |
| Jun 2026 | 75.1% | 10% | 9.1% | 2% | 3.7% |
| Jul 2026 | 75.6% | 10.1% | 9.2% | 2% | 3% |
| Aug 2026 | 75.7% | 10.2% | 9.1% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.7% | 1M | +21.5% | +0.1 points | |
| 2, held 2nd | 10.2% | 135K | +22.7% | +0.1 points | |
| 3, held 3rd | 9.1% | 120K | +20% | -0.1 points | |
| 4, moved from 5th to 4th | 2.5% | 33.1K | +49.1% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.5% | 33.1K | 0% | -0.5 pointsmoved from 4th to 5th |
1.
Parrot75.7%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +0.1 points.
2.
Autel
10.2%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
3.
DJI9.1%
Held 3rd. 120K estimated branded searches, +20% vs prior month. Share -0.1 points.
4.
HoverAir2.5%
Moved from 5th to 4th. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.5 points.
5.
Skydio2.5%
Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare search popularity between HoverAir and its closest rivals
How has branded search demand for HoverAir changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HoverAir worldwide held steady at 33.1K.
- Across the 11 months ending August 2026, HoverAir’s estimated Share of Search among drone brands worldwide peaked at 3.1% in November 2025 and was lowest at 1.7% in February 2026.
- Across the 11 months ending August 2026, HoverAir rose from 5th to 4th among drone brands worldwide.
How did search popularity change for drone brands worldwide in August 2026?
3 changes
In August 2026, Skydio lost estimated Share of Search among drone brands worldwide, from 3% to 2.5%.
HoverAir’s estimated Share of Search among drone brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.
Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.
How is HoverAir measured?
Brandwave collects information about searches that people make online using HoverAir’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hoverair
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