HoverAir vs Parrot:Which is more popular by branded search?
In August 2026, Parrot had more branded searches than HoverAir among drone brands worldwide. Parrot was estimated to have 1M branded searches compared to HoverAir’s 33.1K, and held a 75.7% Share of Search versus HoverAir’s 2.5%. These are worldwide searches for English-language branded terms.
Follow HoverAir vs Parrot and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, HoverAir or Parrot?
Compare the drone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Parrot, HoverAir. The figures are in the table below the chart.
View monthly share of search table
| Month | Parrot | Autel | DJI | HoverAir | Skydio |
|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 10.4% | 6.5% | 2.6% | 3.1% |
| Nov 2025 | 76.3% | 10.3% | 7.2% | 3.1% | 3.1% |
| Dec 2025 | 71.9% | 11.8% | 8.1% | 2.9% | 5.3% |
| Jan 2026 | 76.3% | 10.3% | 7.8% | 2.5% | 3.1% |
| Feb 2026 | 76.6% | 10.2% | 7.8% | 1.7% | 3.8% |
| Mar 2026 | 76.7% | 10.4% | 6.6% | 1.7% | 4.6% |
| Apr 2026 | 77.5% | 10.5% | 7.2% | 1.7% | 3.1% |
| May 2026 | 76.9% | 10.4% | 7.9% | 1.7% | 3.1% |
| Jun 2026 | 75.1% | 10% | 9.1% | 2% | 3.7% |
| Jul 2026 | 75.6% | 10.1% | 9.2% | 2% | 3% |
| Aug 2026 | 75.7% | 10.2% | 9.1% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the HoverAir and Parrot comparison changed over the last 12 months?
3 findings
- Parrot was ahead of HoverAir in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HoverAir’s estimated Share of Search among drone brands worldwide moved from 2.6% to 2.5%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone brands worldwide moved from 77.4% to 75.7%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for drone brands worldwide in August 2026?
1 change
HoverAir’s estimated Share of Search among drone brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HoverAir’s and Parrot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.