How popular isParrot in search?
In August 2026, there were an estimated 1M branded searches for Parrot worldwide which held steady over the last 11 months. Parrot holds 77.5% estimated Share of Search among drone manufacturers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which drone manufacturers compete with Parrot?
Share of Search by month for Parrot, Autel, DJI, Skydio. The figures are in the table below the chart.
View monthly share of search table
| Month | Parrot | Autel | DJI | Skydio | Wingtra | senseFly |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 10.7% | 6.6% | 3.2% | 0.13% | 0.13% |
| Nov 2025 | 78.5% | 10.6% | 7.4% | 3.2% | 0.1% | 0.13% |
| Dec 2025 | 73.9% | 12.1% | 8.4% | 5.4% | 0.12% | 0.12% |
| Jan 2026 | 78.1% | 10.5% | 8% | 3.2% | 0.1% | 0.1% |
| Feb 2026 | 77.7% | 10.4% | 7.9% | 3.8% | 0.12% | 0.12% |
| Mar 2026 | 77.8% | 10.5% | 6.7% | 4.7% | 0.15% | 0.12% |
| Apr 2026 | 78.6% | 10.6% | 7.3% | 3.2% | 0.13% | 0.1% |
| May 2026 | 78.1% | 10.5% | 8% | 3.2% | 0.12% | 0.1% |
| Jun 2026 | 76.5% | 10.2% | 9.3% | 3.8% | 0.12% | 0.09% |
| Jul 2026 | 77% | 10.3% | 9.4% | 3.1% | 0.12% | 0.09% |
| Aug 2026 | 77.5% | 10.5% | 9.3% | 2.6% | 0.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.5% | 1M | +21.5% | +0.5 points | |
| 2, held 2nd | 10.5% | 135K | +22.7% | +0.2 points | |
| 3, held 3rd | 9.3% | 120K | +20% | -0.1 points | |
| 4, held 4th | 2.6% | 33.1K | 0% | -0.5 points | |
| 5, held 5th | 0.1% | 1.3K | 0% | 0 points | |
| 6, held 6th | 0.07% | 880 | -12% | 0 points |
1.
Parrot77.5%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +0.5 points.
2.
Autel
10.5%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
3.
DJI9.3%
Held 3rd. 120K estimated branded searches, +20% vs prior month. Share -0.1 points.
4.
Skydio2.6%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Wingtra0.1%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
6.
senseFly0.07%
Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
Compare search popularity between Parrot and its closest rivals
How has branded search demand for Parrot changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Parrot worldwide held steady at 1M.
- Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone manufacturers worldwide decreased from 79.2% to 77.5%.
- Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone manufacturers worldwide peaked at 79.2% in October 2025 and was lowest at 73.9% in December 2025.
How did search popularity change for drone manufacturers worldwide in August 2026?
4 changes
In August 2026, Skydio lost estimated Share of Search among drone manufacturers worldwide, from 3.1% to 2.6%.
Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.
Estimated monthly branded searches for senseFly worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.
Estimated monthly branded searches for Wingtra worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Where does Parrot compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Drone brands | 1st of 5 | 75.7% | Show ranking |
| Drone manufacturers | 1st of 6 | 77.5% | Shown above |
How is Parrot measured?
Brandwave collects information about searches that people make online using Parrot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- parrot
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Is Parrot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.