DJI vs Parrot:Which is more popular by branded search?
In August 2026, Parrot had more branded searches than DJI among drone brands worldwide. Parrot was estimated to have 1M branded searches compared to DJI’s 120K, and held a 75.7% Share of Search versus DJI’s 9.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DJI or Parrot?
Compare the drone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Parrot, DJI. The figures are in the table below the chart.
View monthly share of search table
| Month | Parrot | Autel | DJI | HoverAir | Skydio |
|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 10.4% | 6.5% | 2.6% | 3.1% |
| Nov 2025 | 76.3% | 10.3% | 7.2% | 3.1% | 3.1% |
| Dec 2025 | 71.9% | 11.8% | 8.1% | 2.9% | 5.3% |
| Jan 2026 | 76.3% | 10.3% | 7.8% | 2.5% | 3.1% |
| Feb 2026 | 76.6% | 10.2% | 7.8% | 1.7% | 3.8% |
| Mar 2026 | 76.7% | 10.4% | 6.6% | 1.7% | 4.6% |
| Apr 2026 | 77.5% | 10.5% | 7.2% | 1.7% | 3.1% |
| May 2026 | 76.9% | 10.4% | 7.9% | 1.7% | 3.1% |
| Jun 2026 | 75.1% | 10% | 9.1% | 2% | 3.7% |
| Jul 2026 | 75.6% | 10.1% | 9.2% | 2% | 3% |
| Aug 2026 | 75.7% | 10.2% | 9.1% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the DJI and Parrot comparison changed over the last 12 months?
3 findings
- Parrot was ahead of DJI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands worldwide moved from 6.5% to 9.1%, and its estimated monthly branded searches moved from 83.5K to 120K.
- Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone brands worldwide moved from 77.4% to 75.7%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for drone brands worldwide in August 2026?
1 change
Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DJI’s and Parrot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.