Brandwave

How popular isDJI in search?

In September 2026, there were an estimated 674K branded searches for DJI worldwide which held steady over the last 12 months. DJI holds 0.31% estimated Share of Search among wireless microphone brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL94.1%
  2. Shure5.6%
  3. DJI0.31%
  4. Sennheiser0.01%
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Which wireless microphone brands compete with DJI?

DJI against wireless microphone brands worldwide, by month

Share of Search by month for JBL, Shure, DJI. The figures are in the table below the chart.

View monthly share of search table
MonthJBLShureDJISennheiser
Oct 202593.6%6%0.41%0.02%
Nov 202595.6%4.2%0.24%0.01%
Dec 202595.8%4%0.23%0.01%
Jan 202694.6%5.1%0.35%0.01%
Feb 202692.6%7%0.48%0.02%
Mar 202692.8%6.6%0.56%0.02%
Apr 202695.1%4.6%0.27%0.01%
May 202694.6%5.1%0.3%0.01%
Jun 202695.2%4.5%0.3%0.01%
Jul 202695.2%4.5%0.3%<0.01%
Aug 202695.1%4.6%0.29%0.01%
Sep 202694.1%5.6%0.31%0.01%

  1. 1.JBL

    94.1%

    Held 1st. 3.7M estimated branded searches, -8% vs prior month. Share -1 points.

  2. 2.Shure

    5.6%

    Held 2nd. 219K estimated branded searches, +12.9% vs prior month. Share +1 points.

  3. 3.DJI

    0.31%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sennheiser

    0.01%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DJI and its closest rivals

Every comparison with DJI

How has branded search demand for DJI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DJI worldwide held steady, from 657K to 674K.
  • Across the 12 months ending September 2026, DJI’s estimated Share of Search among wireless microphone brands worldwide held steady, from 0.41% to 0.31%.

How did search popularity change for wireless microphone brands worldwide in September 2026?

  1. In September 2026, Shure gained estimated Share of Search among wireless microphone brands worldwide, from 4.6% to 5.6%.

  2. In September 2026, JBL lost estimated Share of Search among wireless microphone brands worldwide, from 95.1% to 94.1%.

  3. Estimated monthly branded searches for Sennheiser worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

  4. Estimated monthly branded searches for DJI worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Where does DJI compete?

DJI is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Action camera brands3rd of 52.3%Show ranking
Wireless microphone brands3rd of 40.31%Shown above
Drone brands1st of 571.9%Show ranking
FPV drone brands3rd of 510.3%Show ranking
Drone manufacturers6th of 60.07%Show ranking
Gimbals1st of 679.7%Show ranking
Camera gimbal brands1st of 474.2%Show ranking

How is DJI measured?

Brandwave collects information about searches that people make online using DJI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • action camera dji
  • dji drone
  • dji drone manufacturer
  • dji fpv drone
  • dji osmo action
  • dji wireless microphone

Do you work for DJI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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