Brandwave

How popular isDJI in search?

In August 2026, there were an estimated 120K branded searches for DJI worldwide which is up 43.6% over the last 11 months. DJI holds 39% estimated Share of Search among FPV drone brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DJI39%
  2. BetaFPV24.1%
  3. Emax24.1%
  4. GepRC8.8%
  5. iFlight3.9%
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Which FPV drone brands compete with DJI?

DJI against FPV drone brands worldwide, by month

Share of Search by month for DJI, BetaFPV, Emax, GepRC, iFlight. The figures are in the table below the chart.

View monthly share of search table
MonthDJIBetaFPVEmaxGepRCiFlight
Oct 202533%19.6%35.8%5.8%5.8%
Nov 202533.6%21.5%32.1%6.4%6.4%
Dec 202533.6%21.8%32.7%5.3%6.5%
Jan 202637.9%22.4%27.5%5.5%6.7%
Feb 202633.7%24.4%29.9%6%6%
Mar 202632.1%27.8%27.8%6.8%5.6%
Apr 202636.2%23.5%28.8%5.8%5.8%
May 202636.5%26.5%26.5%5.3%5.3%
Jun 202637.8%22.9%28%5.6%5.6%
Jul 202636.7%27.2%27.2%4.4%4.4%
Aug 202639%24.1%24.1%8.8%3.9%
Sep 2026—————

  1. 1.DJI

    39%

    Held 1st. 120K estimated branded searches, +20% vs prior month. Share +2.3 points.

  2. 2.BetaFPV

    24.1%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Emax

    24.1%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -3.1 points.

  4. 4.GepRC

    8.8%

    Held 4th. 27.1K estimated branded searches, +124% vs prior month. Share +4.4 points.

  5. 5.iFlight

    3.9%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between DJI and its closest rivals

Every comparison with DJI

How has branded search demand for DJI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DJI worldwide rose from 83.5K to 120K.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among FPV drone brands worldwide increased from 33% to 39%.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among FPV drone brands worldwide peaked at 39% in August 2026 and was lowest at 32.1% in March 2026.
  • Across the 11 months ending August 2026, DJI rose from 2nd to 1st among FPV drone brands worldwide.

How did search popularity change for FPV drone brands worldwide in August 2026?

  1. In August 2026, GepRC gained estimated Share of Search among FPV drone brands worldwide, from 4.4% to 8.8%.

  2. In August 2026, DJI gained estimated Share of Search among FPV drone brands worldwide, from 36.7% to 39%.

  3. In August 2026, BetaFPV lost estimated Share of Search among FPV drone brands worldwide, from 27.2% to 24.1%.

  4. In August 2026, Emax lost estimated Share of Search among FPV drone brands worldwide, from 27.2% to 24.1%.

  5. In August 2026, iFlight lost estimated Share of Search among FPV drone brands worldwide, from 4.4% to 3.9%.

Where does DJI compete?

DJI is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Action camera brands3rd of 52.8%Show ranking
Drone brands3rd of 59.1%Show ranking
Drone manufacturers3rd of 69.3%Show ranking
FPV drone brands1st of 539%Shown above
Gimbals1st of 683.7%Show ranking

How is DJI measured?

Brandwave collects information about searches that people make online using DJI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • action camera dji
  • dji com
  • dji osmo action

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How the Brand Demand Index is measured

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