Brandwave

Action camera brands:Which brands are most popular in search?

In August 2026, Insta360 was the most searched among action camera brands worldwide, with an estimated 2.1M branded searches and 49.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Insta36049.5%
  2. GoPro46.4%
  3. DJI2.8%
  4. SJCAM0.82%
  5. AKASO0.5%

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Share of SearchLeaderboard

Compare brands that offer cameras for recording action and adventure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among action camera brands worldwide, by month

Share of Search by month for Insta360, GoPro, DJI. The figures are in the table below the chart.

View monthly share of search table
MonthInsta360GoProDJISJCAMAKASO
Oct 202550.7%45.6%2.3%0.79%0.56%
Nov 202550.5%46.2%2.2%0.65%0.47%
Dec 202550.2%46.4%2.2%0.66%0.59%
Jan 202646.1%49.8%2.6%0.9%0.63%
Feb 202650%46.2%2.4%0.81%0.58%
Mar 202650.6%45.6%2.4%0.8%0.58%
Apr 202646.4%49.9%2.4%0.73%0.53%
May 202650.4%45.8%2.4%0.81%0.58%
Jun 202650.5%45.8%2.4%0.81%0.49%
Jul 202653.8%42.2%2.6%0.89%0.53%
Aug 202649.5%46.4%2.8%0.82%0.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Insta360

    49.5%

    held 1st · 2.1M estimated branded searches · 0% vs prior month · -4.4 points

  2. 2.GoPro

    46.4%

    held 2nd · 2M estimated branded searches · +19.7% vs prior month · +4.2 points

  3. 3.DJI

    2.8%

    held 3rd · 120K estimated branded searches · +20% vs prior month · +0.3 points

  4. 4.SJCAM

    0.82%

    held 4th · 34.3K estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.AKASO

    0.5%

    held 5th · 21K estimated branded searches · +2.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among action camera brands worldwide?

In August 2026, Insta360 was the most searched among action camera brands worldwide, with an estimated 2.1M branded searches and 49.5% estimated Share of Search within this set. GoPro is in 2nd place, 3.1 percentage points behind at 46.4% Share of Search.

Global action camera brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Insta36050.7% → 49.5%53.8%Jul 202646.1%Jan 20261st
GoPro45.6% → 46.4%49.9%Apr 202642.2%Jul 20262nd
DJI2.3% → 2.8%2.8%Aug 20262.2%Nov 20253rd
SJCAM0.79% → 0.82%0.9%Jan 20260.65%Nov 20254th
AKASO0.56% → 0.5%0.63%Jan 20260.47%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands worldwide decreased from 50.7% to 49.5%.
  • Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands worldwide increased from 45.6% to 46.4%.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands worldwide increased from 2.3% to 2.8%.
  • Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands worldwide peaked at 53.8% in July 2026 and was lowest at 46.1% in January 2026.
  • Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands worldwide peaked at 49.9% in April 2026 and was lowest at 42.2% in July 2026.
  • Across the 11 months ending August 2026, SJCAM and AKASO held steady: their estimated Share of Search among action camera brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for action camera brands worldwide in August 2026?

  1. In August 2026, GoPro gained estimated Share of Search among action camera brands worldwide, from 42.2% to 46.4%.

  2. In August 2026, Insta360 lost estimated Share of Search among action camera brands worldwide, from 53.8% to 49.5%.

  3. Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.

  4. Estimated monthly branded searches for SJCAM worldwide rose 21.9% over 11 measured months, from 28.1K to 34.3K in August 2026.

How the Brand Demand Index is measured

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